These Smart Advertisements Appear Wherever a Compact Vehicle is Parked
Laura McQuarrie — April 20, 2015 — Autos
References: thesmart & adsoftheworld
With small models and unusual marketing tactics for its car advertisements, Smart is one brand that is not afraid to defy the way things are traditionally done in the automotive industry. This is especially true with one of the newest advertising campaigns from Smart, a series of Pop-Up Billboards that were set up to highlight the places that many other vehicles just cannot go.
The billboards were placed behind parked Smart cars on streets, sidewalks and other tight spaces, making a point to call out the exceptional features of the vehicles for urban living. With a plain white background and minimal text on the small portable billboards, Smart cleverly lets its own product speak for itself in the city by recognizing: "The best ad for the smart is the smart."
The billboards were placed behind parked Smart cars on streets, sidewalks and other tight spaces, making a point to call out the exceptional features of the vehicles for urban living. With a plain white background and minimal text on the small portable billboards, Smart cleverly lets its own product speak for itself in the city by recognizing: "The best ad for the smart is the smart."
Trend Themes
1. Pop-up Billboards - Opportunity to use smart and unconventional marketing tactics to grab attention and promote products.
2. Compact Vehicles - Trend of designing and marketing small-sized vehicles that are suitable for urban living.
3. Unconventional Advertising - Innovation in advertising by using unique and unexpected methods to reach target audiences.
Industry Implications
1. Automotive - Automakers can explore new ways of advertising and promoting compact vehicles for urban customers.
2. Marketing and Advertising - Agencies can explore creative and unconventional methods of advertising to stand out from competitors.
3. Outdoor Advertising - Companies involved in outdoor advertising can offer pop-up billboards as a unique and attention-grabbing option for clients.
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