The Capri-Sun Zero Drinks Come in Two New Flavors
Michael Hemsworth — April 3, 2025 — Lifestyle
References: capri-sun & scottishgrocer
The Capri-Sun Zero drinks range is being expanded by the brand in the UK with a series of flavors that will satisfy consumer demand for healthier refreshment options that don't skimp on high-quality taste. The drinks come in two new flavors including the Zero Monster Alarm and the Zero Cola, which both hone in on a distinct flavor profile. The Zero Monster Alarm features notes of apple, black currant, sour cherry and lemon, while the Zero Cola is a non-carbonated take on cola with no added sugar.
Brand Activation Manager Rebecca Wilmott spoke on the new additions to the Capri-Sun Zero drinks range saying, "We’re thrilled to expand our range of zero added sugar options for consumers with these fun new flavours. Capri-Sun Zero Cola offers a popular flavour children and parents will love, being uncarbonated caffeine-free, whereas Zero Monster Alarm delivers a fun fruit blend perfect for family adentures."
Brand Activation Manager Rebecca Wilmott spoke on the new additions to the Capri-Sun Zero drinks range saying, "We’re thrilled to expand our range of zero added sugar options for consumers with these fun new flavours. Capri-Sun Zero Cola offers a popular flavour children and parents will love, being uncarbonated caffeine-free, whereas Zero Monster Alarm delivers a fun fruit blend perfect for family adentures."
Trend Themes
1. Low-sugar Beverages - Demand for beverages with reduced sugar content is rising as health-conscious consumers seek flavorful yet healthier alternatives.
2. Flavor Innovation - The introduction of unique flavor combinations caters to consumer desire for diversity in taste experiences without compromising health benefits.
3. Non-carbonated Drinks - The shift towards non-carbonated beverage options reflects a move to offer choices that are gentler on digestion and appealing to a broader range of palates.
Industry Implications
1. Soft Drink Industry - The soft drink market is evolving with the addition of innovative, health-conscious options like zero-sugar and caffeine-free drinks.
2. Packaged Goods Industry - Packaged beverages are undergoing transformation with eco-friendly pouch packaging and healthier ingredient profiles attracting environmentally aware consumers.
3. Flavored Water Industry - Flavored water alternatives with creative twists on classic flavors present an opportunity to attract those seeking refreshing and health-conscious options.
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