Jones Zero Cola Has Rich Caramel Notes with No Sugar in the Mix
Michael Hemsworth — March 25, 2025 — Lifestyle
References: jonessoda & foodmanufacturing
The Jones Zero Cola soda has been launched by the brand as a special edition product crafted with a premium flavor profile in mind, but no sugar to speak of. The refreshment is arriving now at more than 10,000 grocery stores including national and regional chains, and comes in single bottles, four-packs and 12-packs with the latter an online exclusive. The refreshment is part of the brand's Special Release program and is reported to have a full-on cola flavor with caramel notes and crisp carbonation, but with no sugar or calories.
CEO Scott Harvey spoke on the Jones Zero Cola soda saying, "The market for zero-sugar beverages is expected to more than double by 2030 as health-conscious consumers try to decrease their sugar intake. That presents a huge opportunity for a line extension to our craft soda portfolio. We're launching with Zero Cola because cola accounts for half of the carbonated soft drink flavors sold globally, and we fully expect all of our Zero products to play an important role in building our revenues and profits."
Image Credit: Jones Soda Co.
CEO Scott Harvey spoke on the Jones Zero Cola soda saying, "The market for zero-sugar beverages is expected to more than double by 2030 as health-conscious consumers try to decrease their sugar intake. That presents a huge opportunity for a line extension to our craft soda portfolio. We're launching with Zero Cola because cola accounts for half of the carbonated soft drink flavors sold globally, and we fully expect all of our Zero products to play an important role in building our revenues and profits."
Image Credit: Jones Soda Co.
Trend Themes
1. Zero-sugar Beverage Surge - The increasing demand for zero-sugar colas showcases a broader shift toward healthier soft drink options among consumers.
2. Artisan Flavor Profiles - Craft sodas with unique flavor profiles such as caramel notes are disrupting the traditional soft drink market by appealing to niche consumer tastes.
3. Special Edition Releases - Brands are capitalizing on consumer excitement by launching limited-time, special edition products that enhance brand engagement and drive sales.
Industry Implications
1. Craft Beverage Industry - The rise of sugar-free artisan sodas signals a growing market within the craft beverage industry, appealing to health-conscious consumers.
2. E-commerce Beverage Retail - Online-exclusive packaging options present a disruptive opportunity for e-commerce in the beverage industry, reflecting the growing importance of digital sales channels.
3. Health and Wellness Market - A focus on zero-sugar and zero-calorie options highlights the expanding overlap between the soft drink and health-oriented product markets.
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