These New Pepsi Zero Sugar Flavors are Arriving for Springtime
Michael Hemsworth — March 26, 2025 — Lifestyle
References: carlsberggroup & talkingretail
These new Pepsi Zero Sugar flavors have been announced by Carlsberg Britvic as a series of refreshments headed to the UK market to offer Gen Z shoppers with a variety of ways to quench their thirst. The sodas come in two flavors including Strawberries 'N' Cream and Cream Soda, which both feature the base flavor of Pepsi Zero Sugar with sweet notes in the mix. The calorie-free sodas set themselves apart from the existing options on the market with their bold branding and eye-catching colors, which will be hard for shoppers to miss when perusing the refrigerated section in their local convenience store.
VP Sales - Off Trade Ben Parker commented on the Pepsi Zero Sugar flavors saying, "Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves. This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales, thanks to the product’s distinctive look helping it stand out on shelves.”
VP Sales - Off Trade Ben Parker commented on the Pepsi Zero Sugar flavors saying, "Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves. This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales, thanks to the product’s distinctive look helping it stand out on shelves.”
Trend Themes
1. Flavor Innovation in Beverages - Introducing indulgent and treat-inspired flavors, like Strawberries 'N' Cream, offers a new taste experience that appeals to adventurous Gen Z consumers.
2. Zero-sugar Product Expansion - Expanding the zero-sugar product line taps into the growing health-conscious market while still offering the bold, sweet experience consumers crave.
3. Eye-catching Branding - Utilizing bold colors and standout packaging effectively captures consumer attention and differentiates products in a crowded marketplace.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage industry is ripe for innovation, particularly with the development of zero-sugar and uniquely flavored drinks for younger demographics.
2. Retail Marketing Sector - Incorporating distinctive branding and strategic product placement in retail settings enhances visibility and attracts targeted consumer groups.
3. Flavoring and Food Additives - Exploring new combinations of flavorings and additives allows for the creation of novel products that appeal to specific consumer tastes and preferences.
9.5
Score
Popularity
Activity
Freshness
