The Capital One Commercial Promotes Online Privacy
Simal Yilmaz — March 11, 2013 — Lifestyle
References: capitalone & youtube
This fraud-prevention commercial by Capital One is a humorous way to kick off fraud prevention month. The commercial centers around the question, "Are people willing to give their personal banking information to anyone on the street?" In order to find out, Capital One took it to the streets to see what people's reactions were when asked for personal information.
The ad starts off with a gentlemen in a presentable outfit, who then uses a variety of different communicative methods to trick people into giving him their pin numbers and personal information. Unsurprisingly, the strangers find the request laughable and ridiculous. The conclusion drawn at the end of it is that since one wouldn't fall for these tricks on the streets, they certainly shouldn't fall for them online.
The ad serves to remind viewers that their online presence is just as real as their physical one.
The ad starts off with a gentlemen in a presentable outfit, who then uses a variety of different communicative methods to trick people into giving him their pin numbers and personal information. Unsurprisingly, the strangers find the request laughable and ridiculous. The conclusion drawn at the end of it is that since one wouldn't fall for these tricks on the streets, they certainly shouldn't fall for them online.
The ad serves to remind viewers that their online presence is just as real as their physical one.
Trend Themes
1. Humorous Fraud Prevention - Opportunity for businesses to create comical and engaging content that promotes fraud prevention while resonating with audiences.
2. Personification of Online Threats - Potential for businesses to personify online threats and use humor to educate and raise awareness about the importance of online privacy and security.
3. Real-world Testing in Advertising - Opportunity for businesses to conduct real-world experiments to highlight the importance of protecting personal information and encourage informed decision-making.
Industry Implications
1. Banking and Financial Services - Disruptive innovation opportunities for banks and financial institutions to develop creative fraud-prevention campaigns that engage and educate customers.
2. Advertising and Marketing - Opportunities for ad agencies and marketing firms to create humorous and memorable campaigns that effectively raise awareness about fraud prevention and online privacy.
3. Cybersecurity - Potential for cybersecurity companies to leverage humor and storytelling to communicate the risks of online fraud and promote their solutions for protecting personal information.
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