Lila Wines Launched 'Lila Bubbly Rosé' in a Convenient Drinking Format
Laura McQuarrie — March 29, 2018 — Lifestyle
References: lilawines & bevindustry
Lila Wines recently added to its vibrant beverage portfolio with Lila Bubbly Rosé, a sparkling canned rosé from Italy. The beverage is said to be light, crisp, dry and refreshing, with notes of strawberry and watermelon. The 12% ABV product is sold in four-packs of 8.4-ounce cans.
Across the beverage industry, many alcohol companies are now launching conveniently canned packages to target the on-the-go Millennial consumer. At the same time, many consumers are craving Millennial pink drinks, which has led to the creation of a number of new rosé products and hybrids that spotlight the distinctive and highly photographic color of the beverage.
Alongside its all-new Lila Bubbly Rosé, Lila Wines also offers other varieties like Pinot Grigio and Vino Frizzante.
Across the beverage industry, many alcohol companies are now launching conveniently canned packages to target the on-the-go Millennial consumer. At the same time, many consumers are craving Millennial pink drinks, which has led to the creation of a number of new rosé products and hybrids that spotlight the distinctive and highly photographic color of the beverage.
Alongside its all-new Lila Bubbly Rosé, Lila Wines also offers other varieties like Pinot Grigio and Vino Frizzante.
Trend Themes
1. Canned Wine - The rise of canned wine presents disruptive innovation opportunities for wineries and beverage companies to cater to the on-the-go Millennial consumer.
2. Millennial Pink Drinks - The demand for Millennial pink drinks opens up disruptive innovation opportunities for alcohol companies to create unique and visually appealing beverage products.
3. Rosé Hybrids - The popularity of rosé hybrids provides disruptive innovation opportunities for wineries and beverage manufacturers to experiment with new flavor combinations and capture the attention of consumers.
Industry Implications
1. Alcohol - The alcohol industry can tap into the trend of canned wine and Millennial pink drinks to offer innovative beverage options that cater to changing consumer preferences.
2. Beverage - The beverage industry has the opportunity to create new rosé hybrids and capitalize on the demand for visually appealing and unique drink options.
3. Wine - The wine industry can explore canned wine and rosé hybrids as disruptive innovations to expand their product offerings and cater to the evolving preferences of consumers.
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