Cool Hunter — April 23, 2006 — Luxury
References: failedsuccess & boingboing.net
As far as the "new" canned oxygen product goes, it's not just plain ol' pure oxygen. You don't think that marketers would attempt to sell oxygen in a can without spicing it up and making it a bit more "extreme". Why breathe flavorless, odorless oxygen; when you can breathe "Mountain Breeze", or "Mint Escape". Canned oxygen manufacturers are creating all sorts of flavors and essences to add to their oxygen products including lemon flavor, Eucalyptus, cherry, mint, and a host of others. If you thought bottled water is big, wait until this product hits full stride. If you said to yourself back in the eighties, "who would pay for water in a plastic bottle", you might not want to miss out twice. The market has proven that ideas such as this, built on a foundation of being pure, fresh, and clean; can be destined to succeed.
Trend Themes
1. Flavored Oxygen - Disruptive innovation opportunity: Develop unique and appealing flavors for canned oxygen, creating a new market for flavored air.
2. Personalized Oxygen - Disruptive innovation opportunity: Offer customized oxygen flavors based on individual preferences, catering to the demand for personalized wellness products.
3. Aromatherapy Oxygen - Disruptive innovation opportunity: Combine oxygen with therapeutic scents to create aromatherapy oxygen, tapping into the growing wellness market.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Introduce flavored oxygen as a unique product in the health and wellness industry, targeting fitness enthusiasts and those seeking alternative wellness solutions.
2. Food and Beverage - Disruptive innovation opportunity: Collaborate with food and beverage companies to develop oxygen flavors that complement their product offerings, expanding their market reach.
3. Hospitality and Travel - Disruptive innovation opportunity: Partner with hotels and resorts to offer flavored oxygen as a luxury amenity, providing a unique and revitalizing experience for guests.
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