Doona is Giving Back to COVID-19 Frontline Workers
Grace Mahas — April 14, 2020 — Marketing
References: instagram
In an effort to support all the frontline responders helping to combat COVID-19, Doona — an integrated car seat and stroller manufacturer — announced a social media giveaway. The brand is giving away 10 Doona Car Seat & Strollers and 10 Liki Trikes to medical professionals, first responders, educators, grocery and pharmacy workers, delivery drivers, restaurant workers, and volunteers that are working tirelessly to fight the spread of this pandemic.
To enter the giveaway, fans should comment on the post nominating a hero in their life who they believe deserves to win. Fans need to explain why they should win a Doona or a Liki and share their story on Instagram Stories, tagging @doonausa.
Image Credit: Doona
To enter the giveaway, fans should comment on the post nominating a hero in their life who they believe deserves to win. Fans need to explain why they should win a Doona or a Liki and share their story on Instagram Stories, tagging @doonausa.
Image Credit: Doona
Trend Themes
1. Pandemic-prompted Corporate Social Responsibility - Companies are using their resources and platforms to support frontline workers during the COVID-19 pandemic.
2. Social Media Giveaways for Community Support - Brands are leveraging social media to engage with their community and rally support for frontline workers during the pandemic.
3. Integrated Product Donations for Essential Workers - Manufacturers are donating integrated products such as car seat and stroller combinations to essential workers during the pandemic.
Industry Implications
1. Baby Care and Child Mobility - The baby care industry can support essential workers by donating products that make transportation easier during the pandemic.
2. Food and Beverage - Restaurant and grocery industries can give back to essential workers by offering discounts or donations as a form of thanks.
3. Education and Healthcare - Schools and healthcare organizations can offer resources or donations to frontline workers who are working hard to protect and serve their communities.
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