Camp Moxy is a Nostalgic, Fun-Filled "Snacuterie" Box for Adults
Laura McQuarrie — June 25, 2022 — Lifestyle
References: prnewswire
Moxy Hotels is kicking off a throwback-themed experience for adults called Camp Moxy that shares a bevy of nostalgic snacks and drinks inspired by the 90s. At select properties, guests will be able to try retro cocktails for a limited time this summer, along with plenty of other treats.
The signature cocktails are paired with a "snacuterie" box that includes sweet and savory items like cheese balls, crisps, mini cookies for dunking in frosting and more. The cocktail selection includes The Dirty Shirley, a twist on the so-called drink of summer 2022, as well as The "Dirtier" Shirley and Twisted Shirley, which features a tropical twist on the classic drink.
The flavorful experience for adults intentionally "appeals to the young at heart who crave a blast from the past that is as tasty as it is fun."
The signature cocktails are paired with a "snacuterie" box that includes sweet and savory items like cheese balls, crisps, mini cookies for dunking in frosting and more. The cocktail selection includes The Dirty Shirley, a twist on the so-called drink of summer 2022, as well as The "Dirtier" Shirley and Twisted Shirley, which features a tropical twist on the classic drink.
The flavorful experience for adults intentionally "appeals to the young at heart who crave a blast from the past that is as tasty as it is fun."
Trend Themes
1. Nostalgia-inspired Snack Boxes - Opportunity to create similar snack boxes for different age groups and eras to evoke feelings of nostalgia and tap into the emotional connection consumers have to certain time periods.
2. Cocktail Pairing Experiences - Opportunity to create unique and playful cocktails that complement snack box offerings to create a more immersive and fun experience for consumers.
3. Throwback-themed Experiences - Opportunity to create themed experiences that transport consumers to a different time period, tapping into their desire for nostalgia and creating a fun and memorable experience.
Industry Implications
1. Hospitality Industry - Hotels and resorts can create unique and immersive experiences for guests by incorporating themed snack and cocktail offerings that complement their brand and create a memorable experience.
2. Food and Beverage Industry - Food and beverage companies can create themed snack boxes and unique cocktail pairings to tap into the consumer desire for nostalgia and create new, fun and unique products.
3. Event Planning Industry - Event planners can create themed events that transport guests to a different time period, incorporating nostalgic snack and cocktail offerings to create a fun and immersive experience for attendees.
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