New NYC Restaurant Rule
Here's a scary stat: Over the last two years, New Yorkers gained 10 million lbs!! Isn't that insane? Forunatley, the city is stepping up to address the issue and are implimenting a new law that restaurants must post calorie counts next to each item on the menu.
Would you still order the 740 calorie Double Quarter Pounder with Cheese and still "quench your thirst" with a large chocolate shake at McDonalds which has, no joke, 1,160 calories?
And what about for your kids? A chicken McNugget happy meal with a large orange juice would add up to 740 calories. Simply choosing "salad" isn't necessarily a low cal option. An Asian Salad with Crispy Chicken and low fat ginger dressing still has 540 calories.
A lot of restaurants aren't so happy about the new rules because they know they're going to lose business as soon as people become conscious of how easily they can overindulge.
Instead of being defeated by the new rule, the restaurants who will come out on top will be those who innovate their menus and start generating lower calorie options.
Would you still order the 740 calorie Double Quarter Pounder with Cheese and still "quench your thirst" with a large chocolate shake at McDonalds which has, no joke, 1,160 calories?
And what about for your kids? A chicken McNugget happy meal with a large orange juice would add up to 740 calories. Simply choosing "salad" isn't necessarily a low cal option. An Asian Salad with Crispy Chicken and low fat ginger dressing still has 540 calories.
A lot of restaurants aren't so happy about the new rules because they know they're going to lose business as soon as people become conscious of how easily they can overindulge.
Instead of being defeated by the new rule, the restaurants who will come out on top will be those who innovate their menus and start generating lower calorie options.
Trend Themes
1. Health-conscious Menus - Restaurants can innovate by offering lower calorie options to cater to health-conscious customers.
2. Transparent Menu Labeling - Opportunity for restaurants to disrupt the industry by providing clear and accurate information about calorie counts on their menus.
3. Increased Consumer Awareness - Restaurants can capitalize on this trend by educating customers about healthy food choices and the importance of calorie counts.
Industry Implications
1. Restaurant Industry - Restaurants should embrace the new rules and seize the chance to create innovative menu options that cater to health-conscious consumers and comply with calorie count regulations.
2. Food and Beverage Industry - Opportunity for food and beverage manufacturers to develop and promote healthier products with lower calorie counts to meet the demand for healthier options.
3. Health and Wellness Industry - Health and wellness companies can assist restaurants in creating and marketing healthier menu options, offering support and consulting services to help them adapt to the new regulations.
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