The 'Healthy Note' Replaces Dollars with Calorie Counts on Receipts
Alexander Lam — May 19, 2013 — Marketing
References: adsoftheworld
In an effort to promote Gold's Gym, students at the Miami Ad School in Brazil created the 'Healthy Note' -- a receipt with calorie counts instead of dollars. The inspiration behind the receipt came from the fact that people often disregard calories when shopping. Instead, price is a major driving force. By replacing the price with calories, this ad campaign grabs the attention of consumers and encourages them to eat healthier.
While promoting Gold's Gym, the 'Healthy Note' also encourages people to live a healthier lifestyle. Beneath the food calorie counts, the receipt recommends a series of activities that burn off the exact amount of calories purchased. Activities like gardening, shopping, pedaling and swimming are listed out along with the amount of time that you should do them.
While promoting Gold's Gym, the 'Healthy Note' also encourages people to live a healthier lifestyle. Beneath the food calorie counts, the receipt recommends a series of activities that burn off the exact amount of calories purchased. Activities like gardening, shopping, pedaling and swimming are listed out along with the amount of time that you should do them.
Trend Themes
1. Price-to-calorie Conversion - Innovative campaigns are replacing traditional prices with calorie counts to encourage healthier shopping decisions.
2. Promoting Health Through Receipts - Receipts are being used as a medium to promote healthier lifestyles and choices.
3. Activity-based Receipts - Receipts now recommend specific activities that can help customers burn off the calories from their purchases.
Industry Implications
1. Fitness Centers - Fitness centers can adopt calorie-based receipts to promote their services and encourage healthy living.
2. Restaurant Industry - Restaurants can use calorie receipts to help customers make informed and healthier choices when ordering food.
3. Advertising Agencies - Advertising agencies can create unique campaigns using calorie-based receipts to promote health and wellness initiatives for brands and products.
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