The Calgary Farmers’ Market 'Open All Winter' Campaign is Cute and Fun
Meghan Young — November 17, 2012 — Marketing
References: wax & ibelieveinadv
The Calgary Farmers’ Market 'Open All Winter' ad campaign is at once hilarious and adorable. It revolves around classic snow angels. Nevertheless, these are not typical impressions. Instead of depicting the impressions of children or even adults, these snow angels were made by animals. From cows to chickens, the print ads revolve around the kind of meat a person could find at this particular farmer's market, even in the winter.
Conceived and executed by Wax, an ad agency obviously based out of Calgary, Canada, the Calgary Farmers’ Market 'Open All Winter' ad campaign was art directed by Hans Thiessen with creative direction by Trent Burton. The snowy images were shot by photographer Philip Rostron and retouched by Instil Productions.
Conceived and executed by Wax, an ad agency obviously based out of Calgary, Canada, the Calgary Farmers’ Market 'Open All Winter' ad campaign was art directed by Hans Thiessen with creative direction by Trent Burton. The snowy images were shot by photographer Philip Rostron and retouched by Instil Productions.
Trend Themes
1. Animal Advertisements - Using animals in advertisements as a way to capture audience attention and drive brand awareness
2. Winter Marketing - Creating marketing campaigns that highlight winter products or services to encourage year-round business growth
3. Humor in Advertising - Incorporating humor in advertising to create memorable and engaging campaigns
Industry Implications
1. Agriculture - Using animal-focused advertising to promote unique meat products and drive sales in the agriculture industry
2. Tourism - Creating winter marketing campaigns to drive tourism and encourage travel during the off-season
3. Advertising - Utilizing humor in advertising to attract a wider audience and increase brand recognition in the advertising industry
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