Trend Report Pop Up
close
Trend Report Pop Up
FREE 2025 + AI
TREND REPORT
This truly is the year that AI will change you. Stay ahead of the curve.
NEW RELEASE >>> 2025 Trend Report
×
Ideas
Explore the world's #1 largest database of ideas and innovations, with 493,335 inspiring examples.
Trend Reports
Discover why 1,316 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 98,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,316 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 98,945 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,252 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Dashboard
Track your market, topics and categories. Plus, collect favorite articles, build custom lists and filter down to your next opportunity!
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 493,335 cutting edge ideas.

Free-From Ready-to-Drink Coffees

Clean the Sky - Positive Eco Trends & Breakthroughs

Emmi Caffè Latte Zero Has No Added Sugar or Sweeteners

— February 27, 2025 — Lifestyle
Emmi Caffè Latte Zero is a new ready-to-drink (RTD) coffee product from the brand slated to hit store shelves in the UK in response to consumer demand for free-from refreshment options. The product is crafted with a recipe that includes only coffee and milk with no added sugar or sweeteners in the mix. The coffee in the drink is crafted with hand-roasted Arabica beans sourced from regions in Guatemala and Honduras, while the dairy is lactose-free Swiss milk. The RTD coffee is arriving exclusively at Tesco locations starting March 3, 2025 in 230ml bottles for £1.85 each.

Brand Manager Georgia Lightbody spoke on the Emmi Caffè Latte Zero saying, "We’re really excited to introduce Emmi Caffè Latte Zero to health-conscious coffee lovers. We already offer a number of great-tasting iced coffee drinks with no added sugar or sweeteners, but the launch of Emmi Caffè Latte Zero taps into consumers’ evolving lifestyle preferences for beverages with simpler ingredient lists."
Trend Themes
1. Free-from Beverages - Rising consumer interest in healthier drinking options fuels a trend towards beverages free from added sugars and artificial ingredients.
2. Simplified Ingredient Lists - Consumers are increasingly attracted to products featuring minimalist ingredient lists, indicating a shift towards transparency and purity in packaged goods.
3. Hand-roasted Coffee Sourcing - Emphasizing artisan coffee production, the trend highlights consumer preferences for high-quality, ethically sourced beans from specific geographical regions.
Industry Implications
1. RTD Coffee Market - The Ready-to-Drink coffee sector is evolving to satisfy a growing demand for healthier on-the-go options that align with wellness lifestyles.
2. Lactose-free Dairy Industry - As more consumers embrace lactose-free products, this industry is poised to benefit from the integration of dairy alternatives in traditional offerings.
3. Ethical Sourcing and Transparent Supply Chains - Industries focusing on ethical sourcing are responding to consumer demand for transparency and responsibility in ingredient origination, driving change in production standards.
7.9
Score
Popularity
Activity
Freshness