The BYO Lets You Build Your Own Ridiculous Packaging
References: thecreativemethod & sweet-station
Why deal with lame product packaging when you can design it yourself with these BYO bottles. The BYO is a liquor bottle that comes with a panel of stickers, allowing users to adorn the face of each bottle with wacky human facial features.
The BYO wine bottles were made as gifts for clients and potential customers of The Creative Method. There was a grand total of 5,000 BYO bottles produced and each one of them came with stickers with attributes based off of The Creative Method's staff members. There's no better combination than building a funny face on a wine bottle while drunk!
Implications - Consumers gravitate towards products that are customizable because they believe items which they can personalize better reflect their individuality. Corporations looking to satiate this consumer desire may offer customization options to their wares to increase the intrinsic value of their products.
The BYO wine bottles were made as gifts for clients and potential customers of The Creative Method. There was a grand total of 5,000 BYO bottles produced and each one of them came with stickers with attributes based off of The Creative Method's staff members. There's no better combination than building a funny face on a wine bottle while drunk!
Implications - Consumers gravitate towards products that are customizable because they believe items which they can personalize better reflect their individuality. Corporations looking to satiate this consumer desire may offer customization options to their wares to increase the intrinsic value of their products.
Trend Themes
1. Customizable Product Packaging - The BYO liquor bottles tap into the consumer desire for personalized products and offer a disruptive innovation opportunity for corporations to offer customization options to increase intrinsic value.
2. Facial Recognition Technology in Product Design - BYO's facial stickers present an opportunity for companies to explore the use of facial recognition technology in product design and tap into the popularity of expressive product packaging.
3. Humorous Product Packaging - The BYO bottles offer a humorous approach to product packaging, presenting an opportunity for companies to explore the use of humor in marketing their products and disrupting traditional packaging designs.
Industry Implications
1. Alcoholic Beverage - The BYO liquor bottles offer a disruptive innovation opportunity for the alcoholic beverage industry to tap into the trend of customizable packaging and leverage it to increase brand loyalty.
2. Marketing and Advertising - BYO's humorous and customizable approach to packaging presents a disruptive innovation opportunity for the marketing and advertising industry to explore new ways of engaging consumers through product packaging design.
3. Product Design - The customizable facial stickers on the BYO bottles present an opportunity for the product design industry to explore the use of facial recognition technology and innovative packaging design.
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