This Buzzfeed Ad Sees Men and Women Switching Roles
Michael Baxter — March 20, 2014 — Pop Culture
This Buzzfeed ad really put gender roles in focus with this hilarious new video. In the clip, we see a man take on the role of a woman in a few different scenarios to hilarious effect.
In the first, we see a man trying to pry his girlfriend away from the football game and uses his naked body covered in Doritos to do it. In the original, we see a woman doing that, and what Buzzfeed is doing is highlighting the often unfair ways in which men and women are treated by the media.
The video shows off some pretty funny scenarios, but it does go to show the double standard in the ad industry.
In the first, we see a man trying to pry his girlfriend away from the football game and uses his naked body covered in Doritos to do it. In the original, we see a woman doing that, and what Buzzfeed is doing is highlighting the often unfair ways in which men and women are treated by the media.
The video shows off some pretty funny scenarios, but it does go to show the double standard in the ad industry.
Trend Themes
1. Gender Role-reversal Ads - Brands can disrupt gender norms by creating ads that challenge traditional gender roles.
2. Feminist Advertising - Brands can capitalize on the growing feminist movement by creating ads that empower women and challenge societal norms.
3. Humor in Advertising - Brands that use humor to tackle serious topics in advertising can create a strong emotional connection with consumers.
Industry Implications
1. Advertising - The advertising industry has the opportunity to create more inclusive ad campaigns that challenge societal norms and promote diversity.
2. Media and Entertainment - With the rise of the feminist movement, the media and entertainment industry can disrupt gender norms by creating TV shows and movies with strong female leads.
3. Marketing - Brands can create innovative marketing campaigns that challenge traditional gender norms and promote diversity to appeal to a wider audience.
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