PopUp Bagels x Sun-Maid Created Cinnamon Raisin Schmear
Laura McQuarrie — June 26, 2024 — Marketing
References: popupbagels & streetinsider
PopUp Bagels is known for limited-time co-branded cream cheese spreads, elevating the flavor experience of its bagels with exciting collaborations like the Cinnamon Raisin Schmear made with dried fruit snacks brand Sun-Maid. This PopUp Bagels x Sun-Maid collaboration is coming to PopUp Bagels locations for a limited time in early July, treating cinnamon raisin fans to a sweet summer treat inspired by a classic breakfast pairing.
When it comes to enjoying the Sun-Maid Cinnamon Raisin Schmear made with juicy Sun-Maid raisins and rich cream cheese whipped with cinnamon, PopUp Bagels recommends its traditional Cinnamon Raisin Bagel for the perfect pairing.
Unlike most bagel shops, the brand's bagels are served fresh from the oven and not in sandwich form, inviting bagel lovers to rip and dip the chewy baked goods in their truest form.
When it comes to enjoying the Sun-Maid Cinnamon Raisin Schmear made with juicy Sun-Maid raisins and rich cream cheese whipped with cinnamon, PopUp Bagels recommends its traditional Cinnamon Raisin Bagel for the perfect pairing.
Unlike most bagel shops, the brand's bagels are served fresh from the oven and not in sandwich form, inviting bagel lovers to rip and dip the chewy baked goods in their truest form.
Trend Themes
1. Limited-time Flavor Collaborations - Brands are partnering for short-term co-branded products that offer unique, exclusive flavor experiences.
2. Reinvented Classic Flavor Pairings - Traditional flavors are being reimagined with new, high-quality ingredient combinations to excite consumers.
3. Rip-and-dip Eating Experience - Bagel shops are offering fresh, oven-baked bagels designed to be enjoyed standalone with specialty dips.
Industry Implications
1. Specialty Foods - The specialty foods industry thrives on innovative, co-branded flavor experiences that draw customer interest.
2. Bakery - Bakeries are incorporating fresh, high-quality toppings to elevate traditional baked goods and attract diverse demographics.
3. Fruit Snacks - Fruit snack brands are collaborating with other food sectors to diversify their product applications and appeal.
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