Bushmills Original Debuted a Single Malt Irish Whiskey
Grace Mahas — April 30, 2021 — Lifestyle
References: just-drinks
Bushmills Original, the Irish whiskey brand owned by Cuervo, recently debuted a new Original Cask Finish series which includes the 'American Oak Cask Finish' and the 'Caribbean Rum Cask Finish.' The pair both finished maturation in casks that were sourced from Kentucky and the Caribbean.
"The launch of the Bushmills Original Cask Finish range is an exciting and innovative move for Bushmills Irish whiskey," said master blender Helen Mulholland. "The series offers an accessible introduction into the world of Bushmills by finishing our signature single malt in unique barrels for new flavor experiences."
Both the American Oak Cask Finish and the Caribbean Rum Cask Finish from Bushmills Original carry a suggested retail price of EUR30 (US$36) per 70cl bottle.
Image Credit: Bushmills Original
"The launch of the Bushmills Original Cask Finish range is an exciting and innovative move for Bushmills Irish whiskey," said master blender Helen Mulholland. "The series offers an accessible introduction into the world of Bushmills by finishing our signature single malt in unique barrels for new flavor experiences."
Both the American Oak Cask Finish and the Caribbean Rum Cask Finish from Bushmills Original carry a suggested retail price of EUR30 (US$36) per 70cl bottle.
Image Credit: Bushmills Original
Trend Themes
1. Cask-finished Irish Whiskey - Cask finishing provides an opportunity for whiskey brands to experiment with unique flavors and appeal to a wider audience through limited edition releases.
2. Barrel Sourcing and Maturation - Whiskey brands can differentiate themselves by sourcing barrels from unique regions and experimenting with maturation times to create distinct flavor profiles.
3. Access to New Flavor Experiences - The Bushmills Original Cask Finish range provides consumers with a new way to experience the brand and could encourage more experimentation with cask-finishing in the whiskey industry.
Industry Implications
1. Whiskey - The use of cask-finishing and unique barrel sourcing provides opportunities for whiskey brands to differentiate themselves and appeal to new audiences.
2. Alcohol Retail - The limited edition releases and new flavor experiences provided by cask-finishing can help retailers attract customers looking for something new and unique.
3. Tourism - Whiskey distilleries can use innovative barrel sourcing and cask-finishing techniques to create unique experiences for tourists and differentiate themselves from competitors.
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