Bimber Partners with Fortnum & Mason to Launch New Single Malt
Niko Pajkovic — February 8, 2022 — Lifestyle
References: bimberdistillery & thespiritsbusiness
London-based Bimber Distillery has teamed up with department store Fortnum & Mason to launch London Single Malt Whiskey, a new single malt finished in a fino Sherry butt.
The new expression is the distillery's first-ever fino Sherry cask-matured single malt and will be available starting February 11 at Fortnum & Mason’s Piccadilly store. According to the company, the whiskey was produced using its signature farm barely and was fermented for seven days in American oak washbacks before being matured for four years in ex-Bourbon casks. Of course, the liquid was then aged in a fino Sherry butt supplied by winemaker Bodegas Tradición.
As a result, the sophisticated whiskey conjures notes of ginger, nutmeg, griddled pineapple, oven-baked pear tarts, poached apricots, and more.
Image Credit: Bimber Distillery
The new expression is the distillery's first-ever fino Sherry cask-matured single malt and will be available starting February 11 at Fortnum & Mason’s Piccadilly store. According to the company, the whiskey was produced using its signature farm barely and was fermented for seven days in American oak washbacks before being matured for four years in ex-Bourbon casks. Of course, the liquid was then aged in a fino Sherry butt supplied by winemaker Bodegas Tradición.
As a result, the sophisticated whiskey conjures notes of ginger, nutmeg, griddled pineapple, oven-baked pear tarts, poached apricots, and more.
Image Credit: Bimber Distillery
Trend Themes
1. Fino Sherry-finished Whiskeys - Opportunity for distilleries to explore new and unique cask maturing methods to create differentiated products.
2. Collaborative Product Launches with High-end Department Stores - Opportunity to launch exclusive products in partnership with high-end retailers to tap into their consumer base.
3. Signature Farm Production - Opportunity for distilleries to promote their unique production processes for greater brand differentiation.
Industry Implications
1. Distilleries - Opportunity to leverage the popularity of Sherry-finished whiskey to introduce innovative products.
2. Retail Industry - Opportunity for high-end retailers to offer exclusive products and elevate their brand status through collaborations with distilleries.
3. Agribusiness - Opportunity for agricultural producers to partner with distilleries for the supply of high-quality barley and other key inputs.
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