The Burton's Biscuit Minis will Now Come in 100 Calorie Packs
Michael Hemsworth — June 20, 2018 — Lifestyle
References: burtonsbiscuits & conveniencestore
A wide array of consumers are looking for ways to lead a balanced lifestyle that is focused on healthy eating, so brands are taking notice with new packaging efforts as seen with the new Burton's Biscuit Minis snack packs.
Each of the cookie snack packs contain 100 calories each and will be offered in varieties including 'Jammie Dodgers Minis,' 'Maryland Minis Double Choc' and 'Maryland Minis.' The new line of snacks acknowledges growing consumer preferences for snacks and foods that are intentionally restricted to a certain calorie level to make them simply to pick up and enjoy rather than needing to be rationed out.
The Burton's Biscuit Minis are positioned as being excellent for children to help parents restrict their intake of too many snacks and sweets.
Each of the cookie snack packs contain 100 calories each and will be offered in varieties including 'Jammie Dodgers Minis,' 'Maryland Minis Double Choc' and 'Maryland Minis.' The new line of snacks acknowledges growing consumer preferences for snacks and foods that are intentionally restricted to a certain calorie level to make them simply to pick up and enjoy rather than needing to be rationed out.
The Burton's Biscuit Minis are positioned as being excellent for children to help parents restrict their intake of too many snacks and sweets.
Trend Themes
1. Healthy Snacking - Brands can offer healthy snacking options by creating low calorie snack packages like Burton's Biscuit Minis.
2. Calorie-restricting Packaging - Brands can innovate by using packaging that restricts calories per serving, like Burton's Biscuit Minis snack packs.
3. Child-friendly Healthy Snacks - Creating child-friendly healthy snacks like Burton's Biscuit Minis can help fulfill the growing consumer demand for healthier snack options for both children and adults.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of healthy snacking by offering low-calorie snack options like Burton's Biscuit Minis.
2. Packaging - Packaging companies can innovate by creating packaging that restricts the calorie intake per serving like the Burton's Biscuit Minis snack packs.
3. Children's Products - Companies can focus on creating healthier snacking products for children, like Burton's Biscuit Minis, to appeal to the growing demand for child-friendly healthy snacks.
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