This Vegetarian Burger Box Design Cleverly Promotes a Plant-Based Burger
Laura McQuarrie — December 2, 2014 — Lifestyle
References: behance.net & behance.net
The 'Meet Beat' burger box designed by Isabel Leal Bergstrand and Lina Forsgren poses a creative way to spread the word about vegetarian eating.
In developing a campaign to promote the beet root and encourage people to reduce their meat consumption, the two designers put together an information kit and a beet burger box that could be given out at food trucks. As well as having the first half of the name, Meet Beet, sound a lot like "meat," the color choices for branding also mimics the blood red of beets, or raw meat. The boxes also feature a vibrant red and white patter made up of small red beans that has a resemblance to ground meat, making the idea of eating a beet burger seem not so foreign after all.
In developing a campaign to promote the beet root and encourage people to reduce their meat consumption, the two designers put together an information kit and a beet burger box that could be given out at food trucks. As well as having the first half of the name, Meet Beet, sound a lot like "meat," the color choices for branding also mimics the blood red of beets, or raw meat. The boxes also feature a vibrant red and white patter made up of small red beans that has a resemblance to ground meat, making the idea of eating a beet burger seem not so foreign after all.
Trend Themes
1. Plant-based Promotion - Developing creative ways to advertise for plant-based foods in campaigns.
2. Beetroot Beef-simulation - Creating foods that simulate meat using the beetroot's red color and branding them similarly to meat products.
3. Informational Food Kits - Providing packages that not only sell food, but provide information on vegetarianism and its benefits.
Industry Implications
1. Food Packaging - Innovations in food packaging to promote plant-based products in new and creative ways.
2. Vegetarian-friendly Restaurants - Restaurants that offer plant-based options and utilize promotional kits to encourage meatless eating.
3. Food Trucks - Mobile food vendors that can utilize promotional kits to encourage meatless eating amongst their customers.
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