The Bumble Spotify Partnership Encourages Connecting Culturally
Meghan Young — June 19, 2016 — Lifestyle
References: bumble & techcrunch
Dating apps continue to evolve, as the recent Bumble Spotify partnership shows. This collaboration encourages cultural connectivity by allowing people to swipe left or right depending on a match's music preference. Some may roll their eyes at such a specific detail, but it's hard to deny the fact that taste in music can tell a lot about a person.
More than that, the Bumble Spotify collab will allow users of the female-led dating app to easily visit the music tool when they tap on an artist featured in someone’s profile. Thus, the cross-over is mutually beneficial. Yet as Tech Crunch notes, "In a world of app-based dating where you have limited (and not always accurate) details to help with your swiping decision, these integrations could be a way to add verified info to the decision-making process."
More than that, the Bumble Spotify collab will allow users of the female-led dating app to easily visit the music tool when they tap on an artist featured in someone’s profile. Thus, the cross-over is mutually beneficial. Yet as Tech Crunch notes, "In a world of app-based dating where you have limited (and not always accurate) details to help with your swiping decision, these integrations could be a way to add verified info to the decision-making process."
Trend Themes
1. Music-based Dating - Incorporating musical preferences into the dating experience presents opportunities for specialized matchmaking and targeted advertising.
2. Collaborative Partnerships - Partnering with complementary industries to enhance user experience and add value provides opportunities for mutually beneficial collaborations.
3. Integrated Apps - Integrating apps from different industries presents opportunities for greater functionality and convenience for users.
Industry Implications
1. Online Dating - Incorporating musical preferences and other lifestyle details into matchmaking algorithms presents opportunities for specialized dating apps and targeted advertising.
2. Music Streaming - Partnering with dating apps to enhance cultural connectivity and exposure to new music presents opportunities for increased user engagement and cross-promotion.
3. Tech Startup - Developing apps with integrated functionality and collaborative partnerships presents opportunities for disrupting established industries with innovative and convenient solutions.
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