Budweiser's Green Logo is a New Commitment to Renewable Energy
Justin Lam — January 25, 2018 — Eco
References: fdfworld & fastcompany
Budweiser's green logo is a new symbol for its beer that plans to be brewed with renewable electricity. Aiming to be brewed with 100% renewable energy by 2025, Budweiser recently unveiled with new symbol to signify this. Parent company AB InBev is hoping this initiative can be implemented in all of its products, but is launching the campaign with the flagship brand Budweiser. The renewable energy will be sourced from the Thunder Ranch Wind Farm in Oklahoma, with the eventual goal of also using solar farms in the near future.
It should come as no surprise that many consumers are now aware and committed to preventing climate change, and with this new label it seems as though Budweiser is making an effort to align itself with these concerns. Budweiser's green logo is the first major environmental effort by the brand, and according to statements made by Budweiser vice-president of global marketing Brian Perkins, this campaign is something the beer company will be committed to and will make a reality. The label is a reminder to the company and the buyer that Budweiser is going to be 100% environmental.
It should come as no surprise that many consumers are now aware and committed to preventing climate change, and with this new label it seems as though Budweiser is making an effort to align itself with these concerns. Budweiser's green logo is the first major environmental effort by the brand, and according to statements made by Budweiser vice-president of global marketing Brian Perkins, this campaign is something the beer company will be committed to and will make a reality. The label is a reminder to the company and the buyer that Budweiser is going to be 100% environmental.
Trend Themes
1. Renewable Energy in Beer Production - Budweiser's commitment to brewing with 100% renewable energy presents an opportunity for other beer brands to incorporate sustainable practices in their production process.
2. Environmental Branding - Budweiser's green logo demonstrates the growing importance of environmental consciousness in branding, encouraging other companies to showcase their commitment to sustainability.
3. Consumer Demand for Sustainable Products - The increasing consumer awareness and commitment to preventing climate change creates a demand for more environmentally conscious products, providing an opportunity for businesses to cater to this market.
Industry Implications
1. Beer Industry - The beer industry can benefit from Budweiser's renewable energy initiative by adopting similar sustainable practices in their production process, reducing their carbon footprint.
2. Renewable Energy Industry - The renewable energy industry stands to gain from partnerships with beer companies seeking to source their energy from renewable sources, enhancing their customer base and supporting sustainable practices.
3. Marketing and Branding Industry - The marketing and branding industry can assist companies in showcasing their commitment to sustainability and capitalizing on the increasing consumer demand for environmentally conscious products.
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