Budweiser ‘Kick' FIFA World Cup Commercial Makes a Play
Vittoria Natarelli — June 8, 2010 — Lifestyle
References: coloribus
Adding to the soccer frenzy, the Budweiser ‘Kick’ FIFA World Cup commercial scores with its witty use of player distractions. Apparently, a large glass of Budweiser is more distracting than a hula dancer.
With millions of soccer fans flocking to bars to cheer on their favorite team, they will want to drink beer. Budweiser is looking to come out on top against the competition with this witty and memorable ad, and the Budweiser ‘Kick’ FIFA World Cup commercial certainly gets in on the soccer fever.
With millions of soccer fans flocking to bars to cheer on their favorite team, they will want to drink beer. Budweiser is looking to come out on top against the competition with this witty and memorable ad, and the Budweiser ‘Kick’ FIFA World Cup commercial certainly gets in on the soccer fever.
Trend Themes
1. Soccer-themed Ads - Brands can capitalize on the popularity of soccer by using clever and entertaining ads that incorporate elements of the game and players.
2. Product Placement Advertising - Brands can use subtle and creative ways to showcase their products in ads, like the Budweiser's Kick ad that showcased their drink as a main player distraction.
3. Experience-based Advertising - Brands can create highly immersive ads that provide an engaging experience, like the Budweiser's Kick ad that leveraged popular FIFA World Cup as the backdrop for a memorable experience.
Industry Implications
1. Alcohol and Beverage Industry - Companies can use clever and witty promotions to increase sales and gain market share in the highly competitive alcohol and beverage industry.
2. Sports Marketing Industry - Agencies can create engaging campaigns that integrate sports culture and fandom to generate brand loyalty and establish associations with specific sporting events like the FIFA World Cup.
3. Digital Advertising Industry - Marketers can leverage social media platforms, in-game advertising, and programmatic advertising to reach targeted audiences who are passionate about soccer and other sports.
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