Bud Light and GLAAD are Introducing a Rainbow Aluminum Bottle
Laura McQuarrie — May 3, 2019 — Lifestyle
References: budlight & prnewswire
For this year's World Pride celebrations in June, Bud Light and GLAAD are teaming up to introduce limited-edition rainbow aluminum bottles. These bottles are the first of their kind from the beer brand and for a limited time, each case sold will help to support GLAAD. As well as featuring a brightly colored design, the bottles replace Bud Light's classic creed with supportive, inclusive messaging.
The limited-edition rainbow aluminum bottles from Bud Light and GLAAD will appear first at the upcoming GLAAD Media Awards before they make their debut in bars. The special bottles will also appear at the Governors Ball Music Festival in New York City and in keeping with its longlasting support of GLAAD and its mission, Bud Light's Dive Bar Sessions stage will feature only LGBTQ+ artists.
The limited-edition rainbow aluminum bottles from Bud Light and GLAAD will appear first at the upcoming GLAAD Media Awards before they make their debut in bars. The special bottles will also appear at the Governors Ball Music Festival in New York City and in keeping with its longlasting support of GLAAD and its mission, Bud Light's Dive Bar Sessions stage will feature only LGBTQ+ artists.
Trend Themes
1. Rainbow Aluminum Bottles - The introduction of limited-edition rainbow aluminum bottles presents an opportunity for other beverage brands to show support for the LGBTQ+ community.
2. Inclusive Messaging - Replacing classic brand messaging with supportive and inclusive messaging creates opportunities for other companies to align with social causes and promote inclusivity.
3. LGBTQ+ Representation in the Music Industry - The featuring of LGBTQ+ artists on Bud Light's Dive Bar Sessions stage highlights the increasing demand for diverse representation in the music industry and opens doors for other music festivals to follow suit.
Industry Implications
1. Beverage - The introduction of rainbow aluminum bottles by Bud Light paves the way for other beverage companies to explore innovative packaging designs that support social causes.
2. Advertising & Marketing - Replacing traditional brand messaging with inclusive messaging provides opportunities for advertising and marketing agencies to help other companies develop campaigns that resonate with diverse audiences.
3. Music & Entertainment - Bud Light's inclusion of LGBTQ+ artists on their Dive Bar Sessions stage encourages other music and entertainment platforms to prioritize diverse representation and create more inclusive spaces for artists and audiences.
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