This Packaging for a Bucket of Chicken Doubles as a Hat for Rugby Events
Laura McQuarrie — August 8, 2017 — Marketing
References: 485design.co.nz & thedieline
As an update to the classic bucket of chicken that consumers of KFC have come to know, New Zealand-based agency 'four eight five' created a limited-edition container for rugby fans that can also be worn as a helmet.
The limited-edition chicken "bucket hats" were developed as part of a partnership with New Zealand’s Super Rugby tournament and feature designs that resemble metal helmets and hats equipped with goggles. As such, the creation of the hats called for a special die and process technique to create a realistic, wearable helmet form.
Since there are many rules and regulations for advertising at a sports stadium, this clever design bypasses the rules by offering a branded wearable accessory. On the reverse side of the hats, the upside-down buckets read "KFC for the Fans."
The limited-edition chicken "bucket hats" were developed as part of a partnership with New Zealand’s Super Rugby tournament and feature designs that resemble metal helmets and hats equipped with goggles. As such, the creation of the hats called for a special die and process technique to create a realistic, wearable helmet form.
Since there are many rules and regulations for advertising at a sports stadium, this clever design bypasses the rules by offering a branded wearable accessory. On the reverse side of the hats, the upside-down buckets read "KFC for the Fans."
Trend Themes
1. Limited-edition Packaging - Creating unique packaging designs that serve multiple functions can increase brand engagement and create a sense of exclusivity.
2. Wearable Accessories - Designing products that can be worn as accessories provides a unique marketing opportunity and allows brands to bypass certain advertising restrictions.
3. Sports Stadium Marketing - Finding creative ways to advertise and engage with consumers in sports stadiums can enhance brand visibility and create memorable experiences.
Industry Implications
1. Food Packaging - Exploring innovative packaging solutions can differentiate brands in the competitive food industry and create lasting impressions.
2. Fashion and Apparel - Collaborating with fashion brands and creating wearable accessories can expand a company's reach and generate cross-industry partnerships.
3. Sports Marketing - Leveraging sports events and stadiums as advertising opportunities can help businesses connect with a targeted audience and increase brand recognition.
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