KFC's Vintage-Inspired Designs Revive Packaging from 1966 & 1971
Laura McQuarrie — November 16, 2020 — Marketing
References: kfc & prnewswire
This holiday season, KFC is introducing vintage-inspired chicken buckets that bring back designs that were originally released as iconic 1966 and 1971 US holiday buckets. The revived packaging designs for 2020 have been faithfully recreated, right down to the retired tagline that says: "North America's Hospitality Dish."
The brand's heritage buckets acknowledge the fact that this year's holiday celebrations will look different in many households at the end of this year, yet there's a sense of comfort and nostalgia that can be appreciated from the past. As Andrea Zahumensky, KFC US CMO says, "Even though the holidays may look a little different this year, we hope our holiday buckets help everyone hark back to a simpler time and bring some comfort and joy to your homes and your families throughout the season."
Image Credit: KFC
The brand's heritage buckets acknowledge the fact that this year's holiday celebrations will look different in many households at the end of this year, yet there's a sense of comfort and nostalgia that can be appreciated from the past. As Andrea Zahumensky, KFC US CMO says, "Even though the holidays may look a little different this year, we hope our holiday buckets help everyone hark back to a simpler time and bring some comfort and joy to your homes and your families throughout the season."
Image Credit: KFC
Trend Themes
1. Vintage Packaging - Exploring vintage-inspired designs for product packaging, creating a sense of nostalgia and comfort.
2. Reviving Retro Designs - Bringing back iconic designs from the past to evoke feelings of nostalgia and connection with consumers.
3. Nostalgia Marketing - Utilizing nostalgic elements in marketing campaigns to resonate with consumers and evoke positive emotions.
Industry Implications
1. Fast Food - Fast food chains can explore vintage-inspired packaging to differentiate their brand and create a nostalgic customer experience.
2. Packaging Design - The packaging design industry can capitalize on the trend of vintage-inspired designs, offering creative and unique options to brands.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate nostalgia marketing strategies into their campaigns to generate emotional connections with consumers.
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