SangSom Thai Rum's Bucket for 1 Reminds "Not Sharing is the New Caring"
Laura McQuarrie — March 10, 2021 — Lifestyle
References: prnewswire
SangSom Thai Rum reinvented its popular Sharing Bucket for the current times as a Bucket for 1 and it's backed bya new campaign that reinforces the message that Not Sharing is the New Caring. The popular alcoholic bucket is often seen at full moon parties in Thailand and now, it doesn't have to be absent, thanks to a new design that encourages safe socialization. The design catered to individuals has a lid design that can be twisted to point towards an initial, so that drinkers can be sure to avoid mix-ups.
Unlike past buckets that use to have open tops and space for multiple drinkers to add a straw, the Bucket for 1 has a closed cap and a slot for just one straw.
Unlike past buckets that use to have open tops and space for multiple drinkers to add a straw, the Bucket for 1 has a closed cap and a slot for just one straw.
Trend Themes
1. Solo Drinking Buckets - The trend towards individual-sized drinking buckets provides an opportunity for reinventing traditional sharing-based drinking experiences.
2. Personalized Drinking Experiences - Creating personalized drinking experiences with unique design elements such as the initial-twist lid can disrupt traditional communal drinking cultures.
3. Safe Socialization - Designing drinkware to promote individual consumption and avoid mix-ups can cater to a growing demand for responsible socialization.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on consumer demand for individual-sized and personalized drinking experiences.
2. Party Supplies - There is an opportunity in the party supplies industry to create and market products that promote safe socialization in the era of COVID-19.
3. Design and Manufacturing - Creating personalized drinkware designs and implementing safety features for individual consumption provides opportunities for innovation and growth in the design and manufacturing industry.
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