The Brussels Airlines Campaign Focuses on the "Colours of Africa"
Meghan Young — October 28, 2012 — Marketing
References: sixplusone.be & ibelieveinadv
Africa is a country full of colorful experiences, which the Brussels Airlines campaign focuses on. Although there is more to it than its wildlife, some of the most special memories will consist of meeting animals that few ever would outside of Africa. There may be the zoo, but nothing compares to seeing a species in their own natural habitat. To that end, the Brussels Airlines campaign is comprised of classic animal print images with plane 'tattoos' added into the mix.
The Brussels Airlines campaign was conceived and executed by 6+1, an ad agency based in Brussels, Belgium. It was art directed by Jean-Pol Lejeune and Marc Van den Bossche with creative direction by Benoît Vancauwenberghe. The fun and imaginative illustrations were done by artist Sebastien Jourdan.
The Brussels Airlines campaign was conceived and executed by 6+1, an ad agency based in Brussels, Belgium. It was art directed by Jean-Pol Lejeune and Marc Van den Bossche with creative direction by Benoît Vancauwenberghe. The fun and imaginative illustrations were done by artist Sebastien Jourdan.
Trend Themes
1. Colorful Ad Campaigns - Opportunity for businesses to create visually stunning and attention-grabbing ad campaigns using vibrant colors and creative imagery.
2. Authentic Wildlife Experiences - Opportunity for businesses in the tourism industry to offer unique and immersive wildlife experiences that allow people to see animals in their natural habitats.
3. Artistic Collaborations in Advertising - Opportunity for businesses to collaborate with artists to create visually captivating and memorable advertising campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunities to create innovative and visually appealing ad campaigns that capture audience attention.
2. Tourism - Disruptive innovation opportunities to develop authentic and immersive wildlife experiences that differentiate from traditional zoo visits.
3. Art - Disruptive innovation opportunities to collaborate with brands and businesses to create unique and eye-catching artwork for advertising campaigns.
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