Starbucks Japan's Iced Orange Brûlée Latte is Ready to Drink
Laura McQuarrie — June 13, 2019 — Lifestyle
References: starbucks.co.jp
At a select number of supermarkets and convenience stores in Japan, Starbucks fans will now be able to find the chain's beloved orange brulee latte in a refreshing iced format. The ready-to-drink Starbucks beverage combines the decadent taste of a popular kind of dessert with richly aromatic coffee, milk and a burst of fresh citrus flavor.
The newly launched Starbucks beverage offers a quick way for consumers to enjoy the creamy and comforting experience of a coffee beverage with all the refreshment offered by iced and citrus-flavored drinks. For the utmost convenience, the grab-and-go product is packaged with a straw and a bright takeaway cup that's splashed with an array of citrus slice graphics, plus other summery icons and colors.
The newly launched Starbucks beverage offers a quick way for consumers to enjoy the creamy and comforting experience of a coffee beverage with all the refreshment offered by iced and citrus-flavored drinks. For the utmost convenience, the grab-and-go product is packaged with a straw and a bright takeaway cup that's splashed with an array of citrus slice graphics, plus other summery icons and colors.
Trend Themes
1. Iced Citrus-infused Coffees - Starbucks has expanded its ready-to-drink beverage line to incorporate the newly-launched iced orange brulee latte, suggesting a trend in demand for iced coffee drinks infused with fruity flavors.
2. Convenience Store Ready-to-drink Beverages - The release of Starbucks's orange brulee latte in select convenience stores in Japan signals an increasing demand for on-the-go, ready-to-drink coffee beverages.
3. Comforting Coffee Dessert Hybrids - The combination of the rich taste of dessert and the aromatic flavor of coffee in Starbucks's iced orange brulee latte suggests a growing trend in the creation of coffee-based dessert hybrids.
Industry Implications
1. Ready-to-drink Beverage Industry - The release of Starbucks's orange brulee latte as a ready-to-drink product presents an opportunity for growth in the market for on-the-go coffee drinks and innovative flavor combinations.
2. Convenience Store Industry - As a growing number of consumers prioritize convenience in their daily lives, the availability of ready-to-drink coffee beverages like Starbucks's orange brulee latte may continue to permeate convenience store shelves.
3. Coffee and Cafe Industry - The release of Starbucks's iced orange brulee latte showcases a continued commitment by coffee chains to innovate and offer new flavor options to consumers seeking unique coffee experiences.
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