This Ale Uses Powerful Hops Balanced With Smooth Malt Ingredients
Rahul Kalvapalle — December 10, 2021 — Lifestyle
References: epicbrewing & brewbound
Epic Brewing Company, a Salt Lake City, Utah-based operation that has specialized in brewing craft beers of high alcohol percentage and the highest quality for several decades, has launched a brand new brown ale that makes unabashedly aggressive use of hops that are balanced out by creamily smooth malts.
The Big Boy Hoppy Brown Ale makes use of a veritable trident of hop varieties that aim to challenge the most itinerant of hop enthusiasts, although the flavor profile then evolves thanks to the inclusion of oats, chocolate malt, rice hulls and other malty ingredients.
Available on draught in select establishments and for purchase in 16-ounce four-packs, the Big Boy Hoppy Brown Ale is well and truly targeted towards connoisseurs of deliciously boozy-tasting beers.
Image Credit: Epic Brewing Company
The Big Boy Hoppy Brown Ale makes use of a veritable trident of hop varieties that aim to challenge the most itinerant of hop enthusiasts, although the flavor profile then evolves thanks to the inclusion of oats, chocolate malt, rice hulls and other malty ingredients.
Available on draught in select establishments and for purchase in 16-ounce four-packs, the Big Boy Hoppy Brown Ale is well and truly targeted towards connoisseurs of deliciously boozy-tasting beers.
Image Credit: Epic Brewing Company
Trend Themes
1. Hoppy Brown Ales - Craft breweries can capitalize on the trend of heavily hopped brown ales, offering flavorful and bold twists on traditional brown ale styles.
2. Malt and Hop Balance - Craft breweries can tap into the growing popularity of malt and hop balance by experimenting with new and unique flavor pairings that balance hoppy bitterness with creamy malt sweetness.
3. High Alcohol Percentage Beers - Breweries can continue to expand their offerings of high alcohol percentage beers, targeting craft beer enthusiasts who enjoy boozy and complex flavor profiles.
Industry Implications
1. Craft Brewing - Craft breweries can leverage the trend of heavily hopped brown ales to differentiate themselves in a crowded market and appeal to adventurous beer drinkers.
2. Beverage Distribution - Beverage distributors can seek out and promote heavily-hopped brown ales to bars and restaurants looking for unique and flavorful options to add to their menus.
3. Alcohol Retail - Alcohol retailers can satisfy the demand for unique and bold craft beers by stocking and promoting heavily hopped brown ales and other high alcohol percentage beers.
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