The 'Hop Monster' Beer Boldly Embraces Bitterness
Rahul Kalvapalle — September 4, 2023 — Lifestyle
References: motherearthbrewco & brewbound
Mother Earth Brewing Company, a family-owned craft brewery that is renowned for both its limited-release and year-round ales, is introducing beer lovers to the latest member of its Hazy IPA series in the form of 'Hop Monster,' an unabashedly hoppy IPA that is high on bitterness.
This particular hoppy IPA makes use of a trio of hops of the Nelson, Citra and Rakau varieties, and comes in at a bold 60 IBUs (International Bitterness Units). The end result is a beer that is full-bodied and is heavy on hop aromas, making for a pleasing drinking experience.
The 'Hop Monster' beer is available in 16-ounce cans as well as on draft. Customers who purchase the cans will also be able to enjoy the label art created by Ecuadorian artist Gabo Zeta, who drew on themes of psychedelia, retro cartoons, horror and punk rock in the creation of the boldly saturated can covers.
Image Credit: Mother Earth Brewing
This particular hoppy IPA makes use of a trio of hops of the Nelson, Citra and Rakau varieties, and comes in at a bold 60 IBUs (International Bitterness Units). The end result is a beer that is full-bodied and is heavy on hop aromas, making for a pleasing drinking experience.
The 'Hop Monster' beer is available in 16-ounce cans as well as on draft. Customers who purchase the cans will also be able to enjoy the label art created by Ecuadorian artist Gabo Zeta, who drew on themes of psychedelia, retro cartoons, horror and punk rock in the creation of the boldly saturated can covers.
Image Credit: Mother Earth Brewing
Trend Themes
1. Hazy Ipas - The increased popularity of Hazy IPAs, such as the 'Hop Monster,' indicates a growing demand for bold, hoppy and aromatic beers.
2. Craft Beer Labels - The use of unique and visually striking label art, like the work of Gabo Zeta on the 'Hop Monster' cans, is a trend in the craft beer industry that enhances customer appeal.
3. Bitterness in Beer - The introduction of 'Hop Monster,' a high-bitterness IPA, reflects a trend towards embracing and experimenting with bold, bitter flavors in craft beer.
Industry Implications
1. Craft Brewing - Craft breweries, like Mother Earth Brewing Company, are at the forefront of the Hazy IPA trend by creating innovative and irresistible hop-forward beers.
2. Art and Design - Artists like Gabo Zeta are finding opportunities in the craft beer industry to showcase their talents through label art that resonates with beer enthusiasts.
3. Beverage Packaging - The popularity of craft beers with eye-catching label designs presents opportunities for packaging suppliers to cater to the unique needs of the industry.
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