The Brooke by Grant Yoshino Shoot for FGR is Wetland Wonderful
Jordan Sowunmi — July 23, 2011 — Fashion
References: grantyoshino & fashiongonerogue
The Brooke by Grant Yoshino Fashion Gone Rogue photo shoot is a perfect example of the power a great location, stylish (and seasonal) wardrobe selection, and strong color contrast in an editorial.
The Brooke by Grant Yoshino Fashion Gone Rogue editorial is the latest in the rapidly developing career of Grant Yoshino, a three-year fashion photography veteran who moved to Los Angeles from San Jose in 2008 to pursue his passion. Now a full-time shutterbug, Yoshino has established himself as one to watch in California. His work has appeared in campaigns for major brands like Warner Brothers Records, FORD Models and Lucky Magazine.
In this shoot, Yoshino's talent comes into the picture when you consider the deft lighting each photograph has. Not only does he accentuate model Brooke Ford's natural beauty by contrasting her soft, angular face in monochrome shots, he helps Ford appear fierce in a bright, direct shot of her face, and also manages to evoke a sense of organic beauty when he captures her on wet sand near the water. Each of these snaps help make the Brooke by Grant Yoshino Fashion Gone Rogue the quintessential Yoshino photo editorial. Enjoy.
Implications - When a company is selling a product, they are also selling a brand image. One of the best ways a company can ensure their products connect with consumers on an emotional level is by investing in marketing that contains strong non-verbal indicators of the company's image. A location by the beach implies a carefree, fun, and flighty type of brand, and it embeds the image of unbridled childish glee in the subconscious of consumers.
The Brooke by Grant Yoshino Fashion Gone Rogue editorial is the latest in the rapidly developing career of Grant Yoshino, a three-year fashion photography veteran who moved to Los Angeles from San Jose in 2008 to pursue his passion. Now a full-time shutterbug, Yoshino has established himself as one to watch in California. His work has appeared in campaigns for major brands like Warner Brothers Records, FORD Models and Lucky Magazine.
In this shoot, Yoshino's talent comes into the picture when you consider the deft lighting each photograph has. Not only does he accentuate model Brooke Ford's natural beauty by contrasting her soft, angular face in monochrome shots, he helps Ford appear fierce in a bright, direct shot of her face, and also manages to evoke a sense of organic beauty when he captures her on wet sand near the water. Each of these snaps help make the Brooke by Grant Yoshino Fashion Gone Rogue the quintessential Yoshino photo editorial. Enjoy.
Implications - When a company is selling a product, they are also selling a brand image. One of the best ways a company can ensure their products connect with consumers on an emotional level is by investing in marketing that contains strong non-verbal indicators of the company's image. A location by the beach implies a carefree, fun, and flighty type of brand, and it embeds the image of unbridled childish glee in the subconscious of consumers.
Trend Themes
1. Location-based Advertising - Utilizing specific locations, such as beach settings, in advertising can create strong non-verbal indicators of a company's brand image and connect with consumers on an emotional level.
2. Fashion Photography Evolution - The utilization of deft lighting and strong color contrast in fashion photo editorials is rapidly developing, offering opportunities to innovate in the field.
3. Environmental Aesthetics - Capturing subjects in settings that evoke organic beauty, such as wetland areas, can create powerful emotional connections with viewers.
Industry Implications
1. Fashion Photography - Fashion photography is constantly evolving as photographers find new ways to capture models and garments through unique techniques and locations.
2. Advertising - Location-based advertising and non-verbal indicators through imagery are crucial elements in creating a strong brand image and reaching consumers.
3. Environmental Tourism - Utilizing stunning natural settings, such as wetlands and beaches, can attract tourists and highlight the beauty and importance of preserving these areas.
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