Haglöfs Expands on its Extensive L.I.M. Collection
Amy Duong — May 1, 2024 — Art & Design
References: highsnobiety
Swedish outerwear imprint Haglöfs has a rich history dating back 110 years and it recently unveiled a special trail collection to add to its ongoing L.I.M. series. The trail range retains the brand's seasonal design language and it highlights the formula that caters towards a mountain trail running performance.
This means that the drop is comprised of shorts, tights, and jackets that are made from the bonafide outerwear brand's perspective with a focus on classic running garments. Caroline Auclair, Designer and Head of Product Management at Haglöfs notes “Designing the new trail running capsule gave us a lot of inspiration for how we can push L.I.M even further. With trail running, it’s all about removing as much bulk as possible and maximizing breathability while keeping it durable. Tackling this challenge moved us to seek out new, lighter, and more minimalistic and breathable trims and fabrics.”
Image Credit: Haglöfs
This means that the drop is comprised of shorts, tights, and jackets that are made from the bonafide outerwear brand's perspective with a focus on classic running garments. Caroline Auclair, Designer and Head of Product Management at Haglöfs notes “Designing the new trail running capsule gave us a lot of inspiration for how we can push L.I.M even further. With trail running, it’s all about removing as much bulk as possible and maximizing breathability while keeping it durable. Tackling this challenge moved us to seek out new, lighter, and more minimalistic and breathable trims and fabrics.”
Image Credit: Haglöfs
Trend Themes
1. Trail Running Performance - Expanding on traditional trail gear to maximize breathability and durability for optimum mountain running performance.
2. Lightweight Design Innovation - Exploring new, lighter, and minimalistic trims and fabrics to enhance outdoor apparel functionality and comfort.
3. Seasonal Design Language - Incorporating brand-specific seasonal design elements to create a cohesive and functional trail running collection.
Industry Implications
1. Outdoor Apparel - Innovating within the outdoor apparel industry by infusing traditional garments with advanced breathability and durability features.
2. Sportswear - Redefining sportswear functionality by prioritizing lightweight design and maximizing breathability for optimal performance in outdoor activities.
3. Textile Manufacturing - Exploring new fabrics and trims to revolutionize textile manufacturing for outdoor gear, emphasizing minimalism and durability.
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