CanBee Cocktails Bee's Knees Support a Good Cause
Michael Hemsworth — May 6, 2021 — Social Good
References: canbeecocktails & bevnet
The CanBee Cocktails Bee's Knees canned cocktail is a new libation for consumers looking for a refreshing option to try out that will also support a good cause at the same time. The cocktail is crafted with small-batch gin along with simple ingredients like farm-fresh honey to achieve an effervescent refreshment that is perfect for enjoyment straight from the can. The cocktail will support the Xerces Society's Pollinator Conservation Program by having the brand donate a portion of all the sales to the cause.
Director of Marketing Carrie Riby spoke further on the CanBee Cocktails Bee's Knees canned cocktail saying, "As distillers and creators of CanBee Cocktails, we have a passion for providing quality spirits. Undoubtedly, we knew we could create a canned cocktail that is exceptionally tasty, but we also wanted our efforts to support the ecosystem that provides the basis for everything we make – so a Bee’s Knees just clicked, and the rest is history. We couldn’t be prouder to share our first CanBee Cocktail. We know that consumers are going to love it as much as we do.”
Director of Marketing Carrie Riby spoke further on the CanBee Cocktails Bee's Knees canned cocktail saying, "As distillers and creators of CanBee Cocktails, we have a passion for providing quality spirits. Undoubtedly, we knew we could create a canned cocktail that is exceptionally tasty, but we also wanted our efforts to support the ecosystem that provides the basis for everything we make – so a Bee’s Knees just clicked, and the rest is history. We couldn’t be prouder to share our first CanBee Cocktail. We know that consumers are going to love it as much as we do.”
Trend Themes
1. Eco-friendly Cocktails - Creating and marketing eco-friendly cocktails such as the CanBee Cocktails Bee's Knees to support social and environmental initiatives
2. Socially Responsible Drinking - Encouraging responsible drinking while also supporting social causes through the production and consumption of cocktails like CanBee Cocktails Bee's Knees
3. Small-batch Distilling - Increasing demand for locally produced, small-batch distilled spirits to craft high-quality cocktails like CanBee Cocktails Bee's Knees
Industry Implications
1. Food and Beverage Industry - Incorporating social and environmental initiatives into food and beverage production and sales processes, creating new business opportunities for companies like CanBee Cocktails
2. Spirits Industry - Expanding the spirits industry by producing more high-quality, small-batch distilled spirits to meet the growing demand for quality cocktails like CanBee Cocktails Bee's Knees
3. Social Entrepreneurship - Supporting social and environmental initiatives through business ventures like CanBee Cocktails to create a positive impact while also running a profitable enterprise
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