the Brighter Monday Job Board Ensures a Better Job Fit
Vasiliki Marapas — April 30, 2014 — Marketing
References: gutewerbung.net & designtaxi
Kenyan-based ad agency Flametree has created a series of inventive advertisements for 'Brighter Monday,' a job board also stationed in the country.
The ads feature a visual representation of its slogan, which reads, "Stuck in the wrong job? Visit our website to find the right job for you." Indeed, the ads literally show people "stuck" or caged within the wrong profession. We see a desperate construction worker trying to fight his way out of the confines of a hammer, a dejected-looking chef cornered inside a whisk and a morose doctor trapped inside a syringe.
The advertisements authentically portray the "caged feelings of anger, despair and frustration" that come with being unhappy in the job you're in. Overall, the striking ads are a brilliant way to inspire people to use the job board.
The ads feature a visual representation of its slogan, which reads, "Stuck in the wrong job? Visit our website to find the right job for you." Indeed, the ads literally show people "stuck" or caged within the wrong profession. We see a desperate construction worker trying to fight his way out of the confines of a hammer, a dejected-looking chef cornered inside a whisk and a morose doctor trapped inside a syringe.
The advertisements authentically portray the "caged feelings of anger, despair and frustration" that come with being unhappy in the job you're in. Overall, the striking ads are a brilliant way to inspire people to use the job board.
Trend Themes
1. Job Board Personalization - Explore personalized job searches and job-matching services to make the job search experience more effective.
2. Visual Storytelling Advertising - Incorporate visual storytelling techniques into advertising campaigns to create emotive and engaging content.
3. Career Coaching and Development - Offer career coaching and development services that help job seekers find the right job and grow professionally.
Industry Implications
1. Recruitment and Staffing - Use technology-driven approaches for matching candidates and companies to strengthen recruitment efforts.
2. Marketing and Advertising - Incorporate creative approaches, such as emotive storytelling, to better connect with audiences and drive engagement.
3. Professional Development and Coaching - Provide career coaching and development services that help individuals achieve career satisfaction and growth.
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