BRĒZ is a First-of-Its-Kind Cannabis and Lion's Mane-Infused Drink
Laura McQuarrie — April 20, 2023 — Lifestyle
References: DrinkBREZ
Cannabis-curious consumers who are seeking a natural, functional alternative to alcohol will find their thirsts quenched by BRĒZ, a first-of-its-kind social tonic combining cannabis with adaptogenic Lion's Mane mushrooms. The tonic is described as being euphoric, calming and inspiring, and useful for providing a uniquely gentle high.
This D2C beverage with federally legal THC, CBD and Lion's Mane mushrooms stands out as a 1:1 alcohol replacement for adults, no matter their experience with alternative social tonics. As the brand says, "BRĒZ is subtle enough for cannabis-skeptical family members to try while offering a stack-able, ever-ascending experience for the connoisseur."
This "microdosed cannabis in a can" helps consumers sidestep some of the more undesirable aspects of drinking alcohol, such as the regrets and hangovers that happen the day after.
This D2C beverage with federally legal THC, CBD and Lion's Mane mushrooms stands out as a 1:1 alcohol replacement for adults, no matter their experience with alternative social tonics. As the brand says, "BRĒZ is subtle enough for cannabis-skeptical family members to try while offering a stack-able, ever-ascending experience for the connoisseur."
This "microdosed cannabis in a can" helps consumers sidestep some of the more undesirable aspects of drinking alcohol, such as the regrets and hangovers that happen the day after.
Trend Themes
1. Adaptogenic Social Tonics - There is opportunity for the creation of a whole new market of natural, functional, mood-altering drinks incorporating adaptogens, cannabinoids or other natural drug compounds.
2. Microdosing Beverages - There is potential for the development of more microdosed beverages using federally legal cannabis or other compounds to replace or augment alcohol consumption.
3. Cannabis-infused Euphorics - The growth of the legal cannabis market could lead to more natural, cannabis-infused euphoric drinks for consumers interested in new alternatives to alcohol.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore creating new product lines for social tonics with natural drug compounds like CBD and adaptogens like Lion's Mane mushrooms.
2. Cannabis Industry - There is opportunity for growth and innovation in the cannabis industry by creating new products for cannabis curious consumers who are seeking a natural alternative to alcohol.
3. Alcohol Industry - The alcohol industry can explore creating alternative products with lower alcohol content or incorporating natural compounds that complement or replace the effects of alcohol.
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