Nissan's Bret Michaels 'Tough Love' Music Video is a Viral Success
Laura McQuarrie — August 20, 2014 — Autos
References: nissantoughlove & adweek
The Bret Michaels 'Tough Love' video for Nissan has gone absolutely viral in the Internet, featuring plenty of nostalgia from the 80s and just the right amount of ridiculousness.
Bret Michaels sings to the tune of 'Endless Love' and sings an ode to the car, gazing lovingly at it, getting an image of the vehicle tattooed on his arm and otherwise just rocking out. This viral car ad reached over a million views in its first week of being on YouTube, proving that not all successful car ads have to feature crazy stunts to spread like wildfire over the Internet. The ad for Nissan's commercial vans shows off some of the testing that the vehicles go through, and Nissan sums up the music video nicely by stating: "the tougher we test them, the more you love them."
Bret Michaels sings to the tune of 'Endless Love' and sings an ode to the car, gazing lovingly at it, getting an image of the vehicle tattooed on his arm and otherwise just rocking out. This viral car ad reached over a million views in its first week of being on YouTube, proving that not all successful car ads have to feature crazy stunts to spread like wildfire over the Internet. The ad for Nissan's commercial vans shows off some of the testing that the vehicles go through, and Nissan sums up the music video nicely by stating: "the tougher we test them, the more you love them."
Trend Themes
1. Nostalgic Marketing - Opportunity for businesses to tap into consumers' love for nostalgia to create viral marketing campaigns.
2. Viral Car Ads - Car manufacturers can leverage entertaining and shareable videos to generate widespread attention and engagement.
3. Emotional Storytelling - Using music and storytelling to create a memorable and emotional connection with consumers, increasing brand loyalty.
Industry Implications
1. Automotive - Car manufacturers can embrace nostalgia and viral marketing to create captivating advertisements that resonate with consumers.
2. Advertising - The success of viral car ads highlights the importance of creativity and entertainment in capturing consumer attention in the advertising industry.
3. Music - Musicians and music producers have the opportunity to collaborate with brands to create catchy and memorable tunes for viral ad campaigns.
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