The 'Breeze with Comfort' Print Ads Will Give You the Warm and Fuzzies
Emily Evans — May 26, 2011 — Marketing
References: adsoftheworld
There's nothing better than a warm embrace to start your day -- just like the ones featured in these 'Breeze with Comfort' print ads. These joyful ads were created by the advertising agency Lowe & Partners, based in Singapore.
Three advertisements were released for the Breeze with Comfort print ads campaign, each slightly different from the other. In each of the three ads a different emotion-evoking embrace takes place: one between a father and daughter, one with a grandparent and child, and one with a mother and child. These three different Breeze with Comfort print ads demonstrate a relatable scenario, which viewers can both understand and appreciate.
Photographer Anuchai Secharunputong does a very effective job in capturing real emotion between all of the models featured in the print campaign. The minimal text used in the ads is simple and well-stated: "huggably soft" -- and that is exactly what these ads convey.
Three advertisements were released for the Breeze with Comfort print ads campaign, each slightly different from the other. In each of the three ads a different emotion-evoking embrace takes place: one between a father and daughter, one with a grandparent and child, and one with a mother and child. These three different Breeze with Comfort print ads demonstrate a relatable scenario, which viewers can both understand and appreciate.
Photographer Anuchai Secharunputong does a very effective job in capturing real emotion between all of the models featured in the print campaign. The minimal text used in the ads is simple and well-stated: "huggably soft" -- and that is exactly what these ads convey.
Trend Themes
1. Emotion-evoking Advertisements - Creating advertisements that have the ability to evoke relatable emotions in viewers to establish a deeper connection to a brand.
2. Minimalistic Advertising Copy - Using concise wording in advertisements to convey a powerful message to consumers.
3. Human Connection in Advertising - Incorporating real emotion and human connection into advertisements to create a more authentic and relatable brand image.
Industry Implications
1. Advertising - Opportunities for advertising agencies to create emotion-evoking advertisements that connect with consumers on a personal level.
2. Photography - Using the art of photography to capture real emotion and connection in advertisements and marketing materials.
3. Consumer Goods - Opportunities for brands in the consumer goods industry to incorporate authenticity and relatability into their advertising campaigns to create a deeper connection with consumers.
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