Four Winters Ice Cream Parlour's 'Break the Serve' Must Be Smashed to Eat
Laura McQuarrie — July 2, 2019 — Lifestyle
References: fourwinters.co & fieldmarketing
This year for Wimbledon, Mazetti Balsamic Vinegar of Modena and Four Winters Ice Cream Parlour teamed up to create 'Break the Serve,' a dessert that comes with a tennis racquet and a chocolate shell that needs to be smashed. Once the decadent treat has been broken into, consumers will find a cooling ice cream core that's accented with balsamic vinegar, caramel sauce and vibrant, fresh strawberries—putting a twist on the classic pairing of strawberries and cream.
Earlier this year, tennis player Andy Murray underwent surgery and after this, much to the excitement of fans, recently won matches at the annual Queen's Club Championship tournament. To celebrate, Four Winters Ice Cream Parlour is offering complimentary treats to anyone named Andy with identification to prove their name.
Earlier this year, tennis player Andy Murray underwent surgery and after this, much to the excitement of fans, recently won matches at the annual Queen's Club Championship tournament. To celebrate, Four Winters Ice Cream Parlour is offering complimentary treats to anyone named Andy with identification to prove their name.
Trend Themes
1. Tennis-inspired Desserts - The trend of creating desserts inspired by tennis presents an opportunity for innovative dessert makers to attract tennis fans and capitalize on the popularity of the sport.
2. Smashing Dessert Experience - The trend of incorporating interactive elements like breaking a chocolate shell in desserts creates a unique and memorable experience for consumers, offering opportunities for restaurants and dessert parlors to differentiate themselves.
3. Unconventional Flavour Combinations - The trend of combining unconventional flavors like balsamic vinegar and caramel with ice cream presents an opportunity for flavor experimentation and the creation of unique, exciting dessert offerings.
Industry Implications
1. Artisan Dessert Shops - Artisan dessert shops can embrace the tennis-inspired dessert trend to attract a niche audience of tennis enthusiasts and offer innovative, themed desserts that stand out from the competition.
2. Chocolate Manufacturers - Chocolate manufacturers can explore the trend of creating desserts with interactive elements like smashable chocolate shells, providing them with an opportunity to provide unique chocolate products for restaurants and dessert parlors.
3. Ice Cream Brands - Ice cream brands can leverage the trend of combining unconventional flavors to create unique ice cream flavors, partnering with other food brands to offer innovative and exciting ice cream combinations.
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