'Hybread' Makes Whole-Grain Bread with Vegetables Like Spinach
Laura McQuarrie — March 15, 2017 — Lifestyle
References: hybread & foodbusinessnews.net
Although bread is often served alongside vegetables, especially leafy greens, Hybread is a brand that's taking the idea of bread with vegetables to a new level with its products.
At Natural Products Expo West 2017, Hybread introduced the world to its whole-grain bakery products, which boast just 65 calories per slice and romaine, spinach and kale baked in. As such, the bread has a slightly green color due to its high vegetable content, but it is said to retain the same taste and texture as ordinary bread.
Hybread's range follows a pattern from several other newly released products, which embed fruits, vegetables or other healthy ingredients into comforting food products to add additional benefits and promote greater health in a way that makes it easy for consumers to get their daily dose of greens.
At Natural Products Expo West 2017, Hybread introduced the world to its whole-grain bakery products, which boast just 65 calories per slice and romaine, spinach and kale baked in. As such, the bread has a slightly green color due to its high vegetable content, but it is said to retain the same taste and texture as ordinary bread.
Hybread's range follows a pattern from several other newly released products, which embed fruits, vegetables or other healthy ingredients into comforting food products to add additional benefits and promote greater health in a way that makes it easy for consumers to get their daily dose of greens.
Trend Themes
1. Vegetable-infused Foods - There is a trend of embedding vegetables or healthy ingredients into traditional food products to provide additional health benefits and promote better nutrition.
2. Health Conscious Bakery - A trend of introducing whole-grain bakery products with vegetables and leafy greens to create healthier alternatives to traditional bread.
3. Convenience Health Foods - The trend of developing food products that provide an easy and convenient way for consumers to incorporate daily doses of greens into their diets.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the disruptive innovation opportunity of creating more vegetable-infused products to cater to health-conscious consumers.
2. Bakery - The bakery industry has the opportunity to innovate by introducing more whole-grain bakery products infused with vegetables and leafy greens to tap into the health-conscious market.
3. Convenience Foods - The convenience food industry can explore disruptive innovation by developing products that make it easy for consumers to incorporate nutritious greens into their daily diets.
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