Brandsupply Focuses Solely on Local Design Talent
Katherinev123 — November 4, 2009 — Marketing
References: brandsupply.nl & springwise
There have been crowdsourcing initiatives that have spanned internationally to procure talent from across the globe, but not many that have kept the effort local. Brandsupply, however, is a Netherlands-based company that offers graphic design contests that focus only on local dutch clients and designers.
The contests run from a week to two weeks in which clients outline a project, set a price they’re willing to pay, and then local designers submit their ideas. While keeping crowdsourcing local means less talent to draw on, that seems like a small price to pay for the understanding of local customs and culture that can make design ideas more relevant and suitable for the clients.
The contests run from a week to two weeks in which clients outline a project, set a price they’re willing to pay, and then local designers submit their ideas. While keeping crowdsourcing local means less talent to draw on, that seems like a small price to pay for the understanding of local customs and culture that can make design ideas more relevant and suitable for the clients.
Trend Themes
1. Local Design Crowdsourcing - Brands and companies can connect with local designers through this platform for a more culturally-relevant design output.
2. Niche Crowdsourcing - Limiting the scope of the crowdsourcing initiative to a specific location or industry can lead to more focused and relevant designs.
3. Contest-based Crowdsourcing - Design contests offer a unique and engaging way for companies to tap into the creativity of local designers and receive a variety of design ideas.
Industry Implications
1. Graphic Design Industry - Companies in the graphic design industry can use Brandsupply to connect with clients and offer their design ideas.
2. Marketing and Advertising Industry - Marketing and advertising companies can use local design crowdsourcing to obtain more culturally relevant designs to target specific local audiences.
3. Technology Industry - Technology companies can use design crowdsourcing as a way to gather ideas for user interface and user experience designs for their products.
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