Coop Netherlands Tapped Customers for its Private Label Rebrand
Josh Thompson-Persaud — June 15, 2021 — Marketing
References: coop.nl & esmmagazine
Supermarket chain Coop Netherlands announced a modern rebrand of the packaging for its private label products. The company sourced suggestions and critical feedback from customers to settle on a redesign that suits the environment, the brand, and its consumers. Coop Netherlands' private label rebrand, which is being developed by Yellow Dress Retail, will see the packaging changed to reflect the brand's quality and increase the products' recognizability. The new packaging will feature the iconic connected o's of Coop and use more sustainable materials to support commitments to the environment.
The rebrand of the Coop Netherlands products allows the supermarket to expand its reach and express its brand values. Michelle Romeo-Wiegman, the creative director of Yellow Dress Retail, stated, With the renewed house brands, Coop is positioned even more strongly as the supermarket for the daily meal solutions."
Image Credit: Shutterstock
The rebrand of the Coop Netherlands products allows the supermarket to expand its reach and express its brand values. Michelle Romeo-Wiegman, the creative director of Yellow Dress Retail, stated, With the renewed house brands, Coop is positioned even more strongly as the supermarket for the daily meal solutions."
Image Credit: Shutterstock
Trend Themes
1. Customer-informed Private Label Rebranding - Companies can engage customers to help makeover their private label branding to better suit their needs.
2. Sustainability-focused Packaging Updates - Businesses can use more eco-friendly materials in their packaging updates to align with consumer values and support the environment.
3. Enhanced Private Label Recognition - Revamped branding can help increase product recognition and strengthen a business's position in the market.
Industry Implications
1. Retail - Supermarkets and other retailers can adopt customer feedback to elevate their private label offerings and improve the customer experience.
2. Graphic Design - Graphic design companies can help businesses rebrand their private label products to better reflect their brand values and appeal to consumers.
3. Sustainable Packaging - Businesses specializing in sustainable packaging solutions can work with companies to create packaging that aligns with consumer values and supports the environment.
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