The Brandhouse Drive Dry Initiative Campaign Wonders Who's Driving Home
Meghan Young — March 14, 2012 — Autos
References: foxp2 & ibelieveinadv
The Brandhouse Drive Dry Initiative ad campaign is sure to scare anyone into knowing exactly who their designated driver is when enjoying a night out on the town. The alternative is too squeamish to consider. No one in their right mind would want to hitch a ride from any of the dirty men (figuratively and literally) depicted in this series of print ads.
Created by FoxP2, an ad agency based in Cape Town, South Africa, the Brandhouse Drive Dry Initiative ad campaign may be highly stylized, but it is shady enough to help knock some sense into people who would potentially drink and drive. It was art directed by Ryan Barkhuizen and produced by Giant Films.
Created by FoxP2, an ad agency based in Cape Town, South Africa, the Brandhouse Drive Dry Initiative ad campaign may be highly stylized, but it is shady enough to help knock some sense into people who would potentially drink and drive. It was art directed by Ryan Barkhuizen and produced by Giant Films.
Trend Themes
1. Safety-conscious Advertising - Disruptive innovation opportunity: Develop advertising campaigns that use scare tactics to create awareness and encourage responsible behavior.
2. Stylized Print Ads - Disruptive innovation opportunity: Create visually striking print ads to grab attention and deliver a powerful message.
3. Designated Driver Awareness - Disruptive innovation opportunity: Develop initiatives and campaigns that promote the importance of having a designated driver to prevent drunk driving.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore new approaches to advertising that have a strong impact on audiences and influence behavior.
2. Film Production - Disruptive innovation opportunity: Incorporate unique visual elements and storytelling techniques in film production to create memorable and effective ad campaigns.
3. Public Safety - Disruptive innovation opportunity: Collaborate with organizations and authorities to develop and implement initiatives that raise awareness about responsible drinking and preventing drunk driving.
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