The 'Brandalism' Billboards Reclaim UK Outdoor Areas
Trenton Millar — August 8, 2012 — Art & Design
References: billboardliberation & laughingsquid
'Brandalism' Billboards are reclaimed from the advertising industry that they aim to condemn. Stating the common, but true to the idea that people are constantly bombarded with too many advertisements, this street art campaign is working to fight back against advertisers one billboard at a time.
Inspired by the guerrilla art movements of the 20th century, this campaign is the largest reclamation of outdoor space that the UK has ever seen. The Brandalism team consists of 25 artists from all over the world. The wide range of artists who have worked on the project make for a diverse range of styles, all tackling the same anti-advertising theme.
The Brandalism Billboards campaign makes one think of how cities could be different if they were adorned with inspiring public art, rather than littered with advertisements.
Inspired by the guerrilla art movements of the 20th century, this campaign is the largest reclamation of outdoor space that the UK has ever seen. The Brandalism team consists of 25 artists from all over the world. The wide range of artists who have worked on the project make for a diverse range of styles, all tackling the same anti-advertising theme.
The Brandalism Billboards campaign makes one think of how cities could be different if they were adorned with inspiring public art, rather than littered with advertisements.
Trend Themes
1. Guerrilla Art Movements - Disruptive innovation opportunity: Explore guerrilla art movements to reclaim outdoor spaces and challenge traditional advertising methods.
2. Anti-advertising Street Art - Disruptive innovation opportunity: Create street art campaigns that fight back against the overwhelming advertising industry, reclaiming public spaces.
3. Inspiring Public Art - Disruptive innovation opportunity: Transform cities by replacing advertisements with inspiring public art, providing a more visually appealing and engaging environment.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore alternative advertising methods that break away from traditional billboards, taking inspiration from guerrilla art movements.
2. Art - Disruptive innovation opportunity: Combine street art and activism to create powerful campaigns that challenge societal norms and address important issues.
3. City Planning - Disruptive innovation opportunity: Incorporate inspiring public art into urban planning strategies, transforming cities into more visually appealing and culturally vibrant spaces.
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