Snapchat Joins Those Waiting for Frank Ocean's 'Boys Don't Cry'
Riley von Niessen — August 5, 2016 — Pop Culture
References: snapchat & highsnobiety
The release of Frank Ocean's 'Boys Don't Cry' album has been long awaited, with the artist making earlier claims that he would bring it to the public only to change the release date, much to the dismay of his many excited fans who have been waiting for a new album since 2012.
In order to allow fans to express their growing lack of patience, Snapchat has created two different filters to be used during Frank Ocean's more recent release date. The first of the two shows a skeleton covered in cobwebs along with the words "Waiting for Frank Ocean's New Music Like..."
The other references the artist's well-known activity on Tumblr, with Snapchat making it appear as though the user is writing a note to Frank Ocean to plea for 'Boys Don't Cry.'
In order to allow fans to express their growing lack of patience, Snapchat has created two different filters to be used during Frank Ocean's more recent release date. The first of the two shows a skeleton covered in cobwebs along with the words "Waiting for Frank Ocean's New Music Like..."
The other references the artist's well-known activity on Tumblr, with Snapchat making it appear as though the user is writing a note to Frank Ocean to plea for 'Boys Don't Cry.'
Trend Themes
1. Album-anticipating Social Filters - Social media platforms creating filters related to anticipating album releases allows for increased fan engagement and expression.
2. Personalized Music Streaming Recommendations - Music streaming services could use consumer data to create personalized album release notifications and recommendations to increase engagement.
3. Online Music Release Parties - Artists and music labels could leverage social media platforms to create immersive digital experiences for fans that gather to celebrate album releases in real time.
Industry Implications
1. Music - The music industry could use innovative marketing strategies and technology to create unique digital experiences for fans and build anticipation for album releases.
2. Social Media - Social media platforms can use album release hype to attract and retain users, while also providing opportunities for musicians and record labels to engage with fans.
3. Big Data Analytics - Big data can be used by the music industry and streaming services to understand consumer behavior and preferences to better market and promote album releases.
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