The FastRack Provides a Simple Way to Carrying Your Beer Bottles
Jonathon Brown — November 29, 2012 — Lifestyle
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It's all fun and games while you're pouring back the cold ones with your friends, but things can often get a bit trickier when it comes to suitable bottle carriers.
What you'll drink, where you'll drink it and who else is drinking seem to be the parts of the activity best planned. But after you and your friends have polished off a case of 24, the clean up and disposal of the bottles can be an issue. To address this problem, founders Casey Binkley and Mitchel Lesbirel came up with the FastRack.
Not to be confused with the Indian youth fashion brand, FastRack is a hard plastic carrying case that holds upside down beer bottles for easy carrying. When you're finished drinking, you simply drop your bottle into one of the slots and you're on to the next one.
FastTrack is currently seeking development donations on FastRack.
What you'll drink, where you'll drink it and who else is drinking seem to be the parts of the activity best planned. But after you and your friends have polished off a case of 24, the clean up and disposal of the bottles can be an issue. To address this problem, founders Casey Binkley and Mitchel Lesbirel came up with the FastRack.
Not to be confused with the Indian youth fashion brand, FastRack is a hard plastic carrying case that holds upside down beer bottles for easy carrying. When you're finished drinking, you simply drop your bottle into one of the slots and you're on to the next one.
FastTrack is currently seeking development donations on FastRack.
Trend Themes
1. Sustainable Packaging - The FastRack provides a simple and sustainable solution for carrying beer bottles, reducing the need for disposable carriers.
2. Convenience - The FastRack's design allows for easy carrying of upside-down beer bottles, making it more convenient for users to transport and store their bottles.
3. Innovation in Consumer Goods - The FastRack introduces a new and innovative way to address the problem of bottle disposal and cleanup after consuming beer.
Industry Implications
1. Beverage Packaging - The FastRack can disrupt the beverage packaging industry by offering a more sustainable and user-friendly solution for carrying and storing beer bottles.
2. Retail and E-commerce - The FastRack can be sold online or in retail stores, creating a new market for innovative beer bottle carriers.
3. Sustainability and Recycling - The FastRack aligns with the sustainability and recycling industry by providing a solution for reducing waste and promoting reuse of beer bottles.
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