The S'ip by S'well Bottle Branding Lets the Product Speak for Itself
Michael Hemsworth — May 10, 2016 — Marketing
References: beardwood & thedieline
The original S'well bottle brought with it a fashionable way to ditch plastic bottles and look stylish in the process, and the new S'ip by S'well bottle branding looks to continue this legacy.
Created in partnership with branding agency Beardwood & Co. in New York, the S'ip by S'well packaging and branding effort is focused on minimalism and letting the product speak for itself.
Rather than hide the bottles in a container, the packaging for the new S'ip by S'well bottles is kept minimal to encourage consumers to grab one off the shelf and experience it in-hand before buying. This speaks to a consumers preference for accountability with products and helps to make the S'ip by S'well bottle branding more approachable in stores.
Created in partnership with branding agency Beardwood & Co. in New York, the S'ip by S'well packaging and branding effort is focused on minimalism and letting the product speak for itself.
Rather than hide the bottles in a container, the packaging for the new S'ip by S'well bottles is kept minimal to encourage consumers to grab one off the shelf and experience it in-hand before buying. This speaks to a consumers preference for accountability with products and helps to make the S'ip by S'well bottle branding more approachable in stores.
Trend Themes
1. Minimalist Packaging - Opportunity to capitalize on the trend towards minimalism in packaging design, which encourages consumers to focus on the product itself.
2. In-store Experience - Opportunity to create packaging that enhances the in-store experience by allowing consumers to interact with the product before purchasing.
3. Accountability with Products - Opportunity to build trust and brand loyalty by designing packaging that showcases the product without hiding it, appealing to consumers' preference for transparency.
Industry Implications
1. Beverage Packaging - Opportunity for beverage companies to revamp their packaging to align with the minimalist trend, creating a more appealing and authentic product experience.
2. Branding and Design - Opportunity for branding and design agencies to specialize in creating packaging that enhances the in-store experience and appeals to consumers' desire for transparency.
3. Retail - Opportunity for retailers to curate product displays that highlight minimalist packaging, creating a visually appealing and immersive shopping environment.
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