This Brand Aims to Keeps Its History and Traditions Alive
Mishal Omar — November 30, 2016 — Lifestyle
References: varnishstudio & thedieline
The botanical beer labeling offered by the 'Coda Brewing Company' was designed by the creative agency 'Varnish Studio.'
In designing the labels for this collection of beers, Varnish Studio decided to keep a vintage aesthetic that is still relevant to today's beer drinkers. Three of the bottles in this collection feature botanical inspirations with plants and flowers. One of the bottles features an image of a moon with the silhouette of a building. The last bottle in this collection of beers is titled the 'Experimental Elixir' that leaves space open for writing. This particular label is for new beer batches, and can be named by the Coda Brewing Company and handwritten in along with the batch and bottle number – adding a more personalized feel.
This collection of botanical beers seek to provide personalized and nostalgic imagery for consumers.
In designing the labels for this collection of beers, Varnish Studio decided to keep a vintage aesthetic that is still relevant to today's beer drinkers. Three of the bottles in this collection feature botanical inspirations with plants and flowers. One of the bottles features an image of a moon with the silhouette of a building. The last bottle in this collection of beers is titled the 'Experimental Elixir' that leaves space open for writing. This particular label is for new beer batches, and can be named by the Coda Brewing Company and handwritten in along with the batch and bottle number – adding a more personalized feel.
This collection of botanical beers seek to provide personalized and nostalgic imagery for consumers.
Trend Themes
1. Vintage-inspired Branding - Brands can consider adopting a vintage-inspired aesthetic for their products to appeal to consumers' sense of nostalgia.
2. Botanical Flavorings - Food and beverage companies can explore using botanical flavorings in their products to offer unique and refreshing tastes.
3. Personalized Labeling - Companies can add a personal touch to their products by allowing space for customized labeling, such as batch and bottle numbers or even handwritten notes.
Industry Implications
1. Craft Beer - Craft beer companies can differentiate themselves from traditional brewers by experimenting with unique flavorings and vintage-inspired branding.
2. Packaging and Labeling - Companies involved in packaging and labeling can offer customized solutions for brands looking to incorporate personalized touches into their products.
3. Food and Beverage - Food and beverage companies can follow the trend of using botanical flavorings to elevate their products and offer unique taste experiences to consumers.
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