The Branding for Boston Harbor Distillery is Historically Informed
Rebecca Byers — December 10, 2015 — Lifestyle
References: thedieline
The Boston Harbor Distillery is a new craft brand producing a selection of spirits adorned with etchings of that reflect the city's unique history. Designed by Bluerock Design Co, the branding for Boston Harbor Distillery is vintage and seemingly prohibition-inspired, with imagery of state fair and boat scenes.
The Boston Harbor Distillery's selection of spirits includes a molasses and maple syrup-based whiskey and a coffee liqueur. The intriguing branding makes it clear that above all else, the product offering is informed by the lifestyle and values of the city of Boston.
An example of branding that illuminates the local traditions that inform the formulation, the packaging design for the Boston Harbor Distillery is sure to help the brand stand out on store shelves.
The Boston Harbor Distillery's selection of spirits includes a molasses and maple syrup-based whiskey and a coffee liqueur. The intriguing branding makes it clear that above all else, the product offering is informed by the lifestyle and values of the city of Boston.
An example of branding that illuminates the local traditions that inform the formulation, the packaging design for the Boston Harbor Distillery is sure to help the brand stand out on store shelves.
Trend Themes
1. Vintage Branding - Disruptive innovation opportunity: Explore incorporating historical elements into branding to evoke nostalgia and stand out in the market.
2. Craft Spirits - Disruptive innovation opportunity: Create unique and specialized spirits to cater to the growing demand for craft beverages.
3. Local Authenticity - Disruptive innovation opportunity: Emphasize the connection to a specific location or community to tap into the trend of supporting local businesses.
Industry Implications
1. Distilleries - Disruptive innovation opportunity: Develop innovative and distinctive branding strategies to differentiate from competitors in the crowded spirits industry.
2. Packaging Design - Disruptive innovation opportunity: Explore creative packaging designs that tell a story and evoke emotions to enhance product visibility and appeal.
3. Beverage Retail - Disruptive innovation opportunity: Curate a selection of unique craft spirits that emphasize local authenticity to attract consumers seeking novel drinking experiences.
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