The BooneOakley Bojangles Ads Show That Food Comes First
Tiana Reid — June 21, 2010 — Pop Culture
References: bojangles & adweek.blogs
The BooneOakley Bojangles commercial suggests that 'Bo Time' comes before everything else. This is the ad agency's first series of advertisements for the fast food joint and they have stuck to familiar script of grumbling stomachs that end up wreaking havoc in order to get to the nearest Bojangles restaurant. For example, the police officers tase the criminal without a second thought at the end of the segment.
Check out the video for the BooneOakley Bojangles commercial at the links provided.
Check out the video for the BooneOakley Bojangles commercial at the links provided.
Trend Themes
1. Food-focused Advertising - Opportunity to disrupt traditional advertising by emphasizing the importance of food in commercials.
2. Narrative-driven Marketing - Opportunity to create impactful ads that tell a story and engage the audience.
3. Humorous Campaigns - Opportunity to use humor as a strategy to captivate viewers and make the brand more memorable.
Industry Implications
1. Fast Food - Opportunity for fast food chains to explore creative and entertaining ways to market their products.
2. Advertising - Opportunity for ad agencies to experiment with unique concepts that can capture consumers' attention.
3. Law Enforcement Equipment - Opportunity for companies in the law enforcement equipment industry to promote their products through unconventional marketing collaborations.
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